|
Regular price:$24.95
NSMN discounted price:
$17.47
Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities -- and challenges -- of this revolution.
Written for nontechnical readers, this book features:
* The five strategic advantages of "m-branding"
* The six steps to effective wireless advertising
* The top trends in creating consumer-driven wireless retail experiences
* Critical success factors for "mobilizing" the sales force
This forward-looking book is packed with the author's exclusive interviews with management and marketing gurus like Tom Peters, Seth Godin, Gary Hamel, Christopher Locke, and Don Peppers, as well as examples and inside information from companies including Dunkin Donuts, NBC, MTV, Pizza Hut, Pepsi, and many more.
About the Author:
Rick Mathieson (Walnut Creek, CA) is an award-winning writer and frequent media commentator on business, marketing, media, and technology. His articles and commentaries have appeared in AdWeek, E-Business, and on National Public Radio, among others.
Reviews:
"You may have heard some of this, but I guarantee you haven’t heard all of it. The neat thing about this book is the way it brings together, organizes, and puts in your hands relevant information and entertainment from so many different sources all over the world. A bit like wireless really. Sent, appropriately enough, from my blackberry."
—Andrew Robertson, President & CEO, BBDO Worldwide
"Branding Unbound is an indispensable guide to the emerging opportunities in wireless marketing. Rick Mathieson has given us a forward-looking perspective that succeeds in being both visionary and grounded in reality."
—Ingrid Bernstein, Senior Vice President, Director of Creative and Strategy, iDeutsch
"The road map to the right now. Provocative. Up to date, to the last nanosecond."
—Steve Simpson, Partner, Creative Director, Goodby, Silverstein & Partners
AMACOM Books/Amercian Management Association offers discounts on bulk
orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies,
etc. For more information on bulk orders, please contact the Special
Sales department by email at SpecialSls@amanet.org.
|
