|
Regular price: $25.00
NSMN DISCOUNTED PRICE: $17.46
Cracking the Corporate
Code presents the stories of 32 executives
whose accomplishments define African-American business
success.
In exclusive, eye-opening interviews, men and women
recount their impressive and widely differing career
trajectories, revealing what motivated and discouraged
them, their sources of support and conflict, and the
strategies they developed to excel in organizations
like PepsiCo, GE, Merrill Lynch, Kraft, Prudential,
Chrysler, and dozens more.
Rather than offer these inspiring stories as individual
biographies, the authors have identified their common
threads, analyzing what they reveal to the reader about:
• Reconciling the ambiguities inherent for
black professionals in corporate culture
• Trusting your own abilities and potential
while managing the ever-present issue of race
• Overcoming isolation to establish not only
your place in the organization but also a voice that
will be heard and respected
• Reading the unwritten rules and developing
the “sixth sense” necessary to play the
game
• Cultivating and managing the relationships
that will be crucial to securing more meaningful and
influential positions
• Understanding what true power is, how to
compete for and acquire it, and how to translate it
into substantial leadership
The next generation of black professionals will travel
the paths blazed by the pioneers profiled in this landmark
book, and will be poised to achieve even greater results—while
continuing the legacy of diversity for the generations
yet to come.
About the Authors:
Price M. Cobbs, M.D., is
co-author of Black Rage and The Jesus Bag, considered
classics in the literature of African-American experience.
Dr. Cobbs is also an internationally recognized expert
on executive leadership, management development,
and corporate diversity. He lives in San Francisco.
Judith L. Turnock is an
attorney, coach, and talent development expert. A lifelong
advocate of racial, gender, and economic equality,
she is committed to closing the communication gap between
blacks and whites, both in the workplace and in the
community at large. She lives in New York City.
Reviews
“The subtext of black executives’ experiences
from 1965 to today is the enormous progress corporate
America has already made. At the same time, it is obvious
how much work remains to be done. Cracking the Corporate
Code will speed up the forward momentum, because the
message is so clear and the logic so compelling. We
are on a journey to a very good place, and all America
will reap the rewards.”
—Steve Reinemund, CEO, PepsiCo, from the Foreword
'Publishers Weekly: "This
is a smart, memorable collection of business wisdom
that should provide inspirational guidance for young
African-Americans considering a career in the corporate
world."
Joyce Lain Kennedy, syndicated columnist: "[Cracking
the Corporate Code] is a work that both inspires
and instructs. Anyone who is an "outsider" in
American business can learn the real competencies
and mindsets that "insiders'" kids learn
at the dinner table…. this is a must-have guide
for people of color and young women who feel as though
they're swimming against the tide."
NV magazine: “Cracking
the Corporate Code instills positive insight for
the young and often challenged executive, presenting
stories of hope, change and the ability to succeed
despite obstacles….these 32 thought-provoking
and motivational life lessons are must-haves for
the determined urban professionals.”
AMACOM Books/Amercian Management
Association offers discounts on bulk orders. Discounts
start at 40% for 5-24 copies, 45% for 25-99 copies,
etc. For more information on bulk orders, please contact
the Special Sales department by email at SpecialSls@amanet.org.
|
