Cracking The Corporate Code: The Revealing Success Stories Of 32 African-American Executives by Price M.
Cobbs and Judith L. Turnock
In exclusive, eye-opening interviews,
men and women recount their impressive and widely
differing career trajectories, revealing what motivated
and discouraged them, their sources of support and
conflict, and the strategies they developed to excel
in organizations like PepsiCo, GE, Merrill Lynch,
Kraft, Prudential, Chrysler, and dozens more.
Rather than offer these inspiring
stories as individual biographies, the authors have
identified their common threads, analyzing what
they reveal to the reader about:
Reconciling the ambiguities inherent for black
professionals in corporate culture
Trusting your own abilities and potential
while managing the ever-present issue of race
Overcoming isolation to establish not only
your place in the organization but also a voice
that will be heard and respected
Reading the unwritten rules and developing
the “sixth sense” necessary to play the game
Cultivating and managing the relationships
that will be crucial to securing more meaningful
and influential positions
Understanding what true power is, how to compete
for and acquire it, and how to translate it
into substantial leadership
Regular Price:
$25.00
You Save: $7.54 NSMN Price: $17.46
The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
by Terry R. Bacon and David G. Pugh
Published by AMACOM, book publishing
division of American Management Association
Regular Price:$27.95
You Save: $8.38
NSMN Price: $19.57
Dealing business-to-business? You need to be on your best behavior.
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation"—going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.
The best B2B companies depend on a multifront approach to business interaction, and The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with all internal values, policies, practices, and behaviors fully aligned. A smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business.
Just as individual customers do, B2B customers remember those companies whose behavior consistently and significantly outshines even strong competitors. These firms create a lasting advantage—and reap the profits that come with it.
About the Authors:
Terry R. Bacon and David G. Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company. They are the coauthors of Winning Behavior. Bacon is also the author of Selling to Major Accounts and dozens of other books, articles, and papers.
AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.
NSMN is delighted to work with the following publishers:
AMACOM Books
American Management Association
McGraw Hil
Prometheus Books
Are you a publisher interested in participating? Call 212-227-1300.
