First in Thirst:
How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
by Darren Rovell


Sports Publicity:
A Practical Approach
By Joe Favorito



(212) 227-1300
NSMN's FEATURED BOOK FOR FEBRUARY 2010

Cracking The Corporate Code: The Revealing Success Stories Of 32 African-American Executives
by Price M. Cobbs and Judith L. Turnock

In exclusive, eye-opening interviews, men and women recount their impressive and widely differing career trajectories, revealing what motivated and discouraged them, their sources of support and conflict, and the strategies they developed to excel in organizations like PepsiCo, GE, Merrill Lynch, Kraft, Prudential, Chrysler, and dozens more.

Rather than offer these inspiring stories as individual biographies, the authors have identified their common threads, analyzing what they reveal to the reader about:

  • Reconciling the ambiguities inherent for black professionals in corporate culture
  • Trusting your own abilities and potential while managing the ever-present issue of race
  • Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected
  • Reading the unwritten rules and developing the “sixth sense” necessary to play the game
  • Cultivating and managing the relationships that will be crucial to securing more meaningful and influential positions
  • Understanding what true power is, how to compete for and acquire it, and how to translate it into substantial leadership

 

Learn more

Regular Price: $25.00
You Save: $7.54
NSMN Price: $17.46



 

 
Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off
by Paul S. Goldner
Published by AMACOM, book publishing division of American Management Association
Regular Price: $17.95
You Save: $5.69
NSMN Price: $14.26

 

Salespeople can get the edge on competitors by transforming the dreaded cold call into a red-hot sale. The dynamic new book Red-Hot Cold Call Selling will show them how!

Drawing on the author's vast enthusiasm and on insights acquired over a successful career, Red-Hot Cold Call Selling outlines valuable strategies and techniques for developing a complete selling system that works.

Readers will learn what sales prospecting really is and why it's a key element in any winning sales formula. Plus, they will discover:

  • how to make themselves "rejection proof"
  • how to dissect the cold call and create a personalized script
  • how to enhance their probability of success by following the "Ten Commandments of Prospecting," and much more...

Table of Contents

About the Author:
Paul S. Goldner (New York, NY) is an entrepreneur and sales professional who has started and built two successful companies. He lectures frequently in the areas of sales, human performance, and technology.

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.

 
Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off
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