First in Thirst:
How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
by Darren Rovell


Sports Publicity:
A Practical Approach
By Joe Favorito



(212) 227-1300
NSMN's FEATURED BOOK FOR FEBRUARY 2010

Cracking The Corporate Code: The Revealing Success Stories Of 32 African-American Executives
by Price M. Cobbs and Judith L. Turnock

In exclusive, eye-opening interviews, men and women recount their impressive and widely differing career trajectories, revealing what motivated and discouraged them, their sources of support and conflict, and the strategies they developed to excel in organizations like PepsiCo, GE, Merrill Lynch, Kraft, Prudential, Chrysler, and dozens more.

Rather than offer these inspiring stories as individual biographies, the authors have identified their common threads, analyzing what they reveal to the reader about:

  • Reconciling the ambiguities inherent for black professionals in corporate culture
  • Trusting your own abilities and potential while managing the ever-present issue of race
  • Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected
  • Reading the unwritten rules and developing the “sixth sense” necessary to play the game
  • Cultivating and managing the relationships that will be crucial to securing more meaningful and influential positions
  • Understanding what true power is, how to compete for and acquire it, and how to translate it into substantial leadership

 

Learn more

Regular Price: $25.00
You Save: $7.54
NSMN Price: $17.46



 

 
Get Clients Now!™
A 28-day marketing program for professionals and consultants
by C. J. Hayden
Published by AMACOM, book publishing division of American Management Association
Regular Price: $19.95
You Save: $5.98
NSMN Price: $13.97

 

And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business.

Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will:

* overcome "analysis paralysis" and determine exactly what they need to do first -- and every step of the way

* make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messages a day)

* create customized, affordable, reusable, and realistic marketing plans.

About the Author:
C. J. Hayden (San Francisco, CA) is a Certified Professional & Personal Coach, seminar leader, and popular speaker. She is the principal of Wings Business Coaching, a firm that teaches people in business to make more money with less effort.

Reviews:
'Cecil Johnson, syndicated columnist "A highly readable and insightful manual for successful leading and living. With Golf and the Game of Leadership, McHugh has nailed the ball right down the center of the fairway."

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.


Get Clients Now!™ A 28-day marketing program for professionals and consultants
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NSMN works with national publishers to bring you top business books at a discount.  We promote the books but make no representation as to their content.  The opinions expressed in the books are only those of the author(s) and not necessarily those of NSMN.

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