First in Thirst:
How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
by Darren Rovell


Sports Publicity:
A Practical Approach
By Joe Favorito



(212) 227-1300
NSMN's FEATURED BOOK FOR FEBRUARY 2010

Cracking The Corporate Code: The Revealing Success Stories Of 32 African-American Executives
by Price M. Cobbs and Judith L. Turnock

In exclusive, eye-opening interviews, men and women recount their impressive and widely differing career trajectories, revealing what motivated and discouraged them, their sources of support and conflict, and the strategies they developed to excel in organizations like PepsiCo, GE, Merrill Lynch, Kraft, Prudential, Chrysler, and dozens more.

Rather than offer these inspiring stories as individual biographies, the authors have identified their common threads, analyzing what they reveal to the reader about:

  • Reconciling the ambiguities inherent for black professionals in corporate culture
  • Trusting your own abilities and potential while managing the ever-present issue of race
  • Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected
  • Reading the unwritten rules and developing the “sixth sense” necessary to play the game
  • Cultivating and managing the relationships that will be crucial to securing more meaningful and influential positions
  • Understanding what true power is, how to compete for and acquire it, and how to translate it into substantial leadership

 

Learn more

Regular Price: $25.00
You Save: $7.54
NSMN Price: $17.46



 

 
Fundamentals Project Management: Developing Core Competencies to Help Outperform the Competition, 2nd Edition
by James P. Lewis
Published by AMACOM, book publishing division of American Management Association
Regular Price: $14.95
You Save: $4.48
NSMN Price: $10.47

 

In today's time-based and cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. This classic book provides businesspeople with an excellent introduction to project management, supplying sound, basic information (along with updated tools and techniques) to understand and master the complexities and nuances of project management.

Clear and down-to-earth, this step-by-step guide explains how to effectively spearhead every stage of a project--from developing the goals and objectives to managing the project team--and make project management work in any company. This updated second edition includes:

  • New material on the Project Management Body of Knowledge (PMBOK)®
  • Do's and don'ts of implementing scheduling software
  • Coverage of the PMP certification offered by the Project Management Institute
  • Updated information on developing problem statements and mission statements
  • Techniques for implementing today's project management technologies in any organization--in any industry.

About the Author:
James P. Lewis, Ph.D. (Vinton, VA) is the founder of The Lewis Institute, an association that provides team building and project management consulting and training. He is the author of Team-Based Project Management.

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.


Fundamentals Project Management: Developing Core Competencies
to Help Outperform the Competition, 2nd Edition
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