First in Thirst:
How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
by Darren Rovell


Sports Publicity:
A Practical Approach
By Joe Favorito



(212) 227-1300
NSMN's FEATURED BOOK FOR FEBRUARY 2010

Cracking The Corporate Code: The Revealing Success Stories Of 32 African-American Executives
by Price M. Cobbs and Judith L. Turnock

In exclusive, eye-opening interviews, men and women recount their impressive and widely differing career trajectories, revealing what motivated and discouraged them, their sources of support and conflict, and the strategies they developed to excel in organizations like PepsiCo, GE, Merrill Lynch, Kraft, Prudential, Chrysler, and dozens more.

Rather than offer these inspiring stories as individual biographies, the authors have identified their common threads, analyzing what they reveal to the reader about:

  • Reconciling the ambiguities inherent for black professionals in corporate culture
  • Trusting your own abilities and potential while managing the ever-present issue of race
  • Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected
  • Reading the unwritten rules and developing the “sixth sense” necessary to play the game
  • Cultivating and managing the relationships that will be crucial to securing more meaningful and influential positions
  • Understanding what true power is, how to compete for and acquire it, and how to translate it into substantial leadership

 

Learn more

Regular Price: $25.00
You Save: $7.54
NSMN Price: $17.46



 

 
Branding Unbound:The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
by Rick Mathieson
Published by AMACOM, book publishing division of American Management Association
Regular Price: $24.95
You Save: $7.48
NSMN Price: $17.47

 

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities -- and challenges -- of this revolution.

Written for nontechnical readers, this book features:

  • The five strategic advantages of "m-branding"
  • The six steps to effective wireless advertising
  • The top trends in creating consumer-driven wireless retail experiences
  • Critical success factors for "mobilizing" the sales force

This forward-looking book is packed with the author's exclusive interviews with management and marketing gurus like Tom Peters, Seth Godin, Gary Hamel, Christopher Locke, and Don Peppers, as well as examples and inside information from companies including Dunkin Donuts, NBC, MTV, Pizza Hut, Pepsi, and many more.

Table of Contents

About the Author:
Rick Mathieson (Walnut Creek, CA) is an award-winning writer and frequent media commentator on business, marketing, media, and technology. His articles and commentaries have appeared in AdWeek, E-Business, and on National Public Radio, among others.

Reviews:
"You may have heard some of this, but I guarantee you haven’t heard all of it. The neat thing about this book is the way it brings together, organizes, and puts in your hands relevant information and entertainment from so many different sources all over the world. A bit like wireless really. Sent, appropriately enough, from my blackberry."
—Andrew Robertson, President & CEO, BBDO Worldwide

"Branding Unbound is an indispensable guide to the emerging opportunities in wireless marketing. Rick Mathieson has given us a forward-looking perspective that succeeds in being both visionary and grounded in reality."
—Ingrid Bernstein, Senior Vice President, Director of Creative and Strategy, iDeutsch

"The road map to the right now. Provocative. Up to date, to the last nanosecond."
—Steve Simpson, Partner, Creative Director, Goodby, Silverstein & Partners

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.


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