National Sports Marketing Network Bookstore

NSMN's FEATURED BOOK FOR FEBRUARY 2010

In exclusive, eye-opening interviews, men and women recount their impressive and widely differing career trajectories, revealing what motivated and discouraged them, their sources of support and conflict, and the strategies they developed to excel in organizations like PepsiCo, GE, Merrill Lynch, Kraft, Prudential, Chrysler, and dozens more.

Rather than offer these inspiring stories as individual biographies, the authors have identified their common threads, analyzing what they reveal to the reader about:

Reconciling the ambiguities inherent for black professionals in corporate culture
Trusting your own abilities and potential while managing the ever-present issue of race
Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected
Reading the unwritten rules and developing the “sixth sense” necessary to play the game
Cultivating and managing the relationships that will be crucial to securing more meaningful and influential positions
Understanding what true power is, how to compete for and acquire it, and how to translate it into substantial leadership

First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

by Darren Rovell, CNBC

Published by AMACOM, book publishing division of American Management Association

Regular Price: ~~$21.95~~
You Save: $7.69

NSMN Price: $14.26

Get the newest book by Darren Rovell about the Gatorade phenomena in sports and it's impact on the world.

Just released this book is a must read for sports professionals and fans alike.

Table of Contents

Read an excerpt

First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
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NSMN works with national publishers to bring you top business books at a discount. We promote the books but make no representation as to their content. The opinions expressed in the books are only those of the author(s) and not necessarily those of NSMN. I understand that NSMN will forward this order to AMACOM for immediate processing. Shipping and sales tax will be added to the order where required. Once this form is submitted, my card will be charged and the publisher will email an order confirmation. I Understand *
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	AMACOM Books American Management Association	McGraw Hil		Prometheus Books

Are you a publisher interested in participating? Call 212-227-1300.