First in Thirst:
How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
by Darren Rovell


Sports Publicity:
A Practical Approach
By Joe Favorito



(212) 227-1300
NSMN's FEATURED BOOK FOR FEBRUARY 2010

Cracking The Corporate Code: The Revealing Success Stories Of 32 African-American Executives
by Price M. Cobbs and Judith L. Turnock

In exclusive, eye-opening interviews, men and women recount their impressive and widely differing career trajectories, revealing what motivated and discouraged them, their sources of support and conflict, and the strategies they developed to excel in organizations like PepsiCo, GE, Merrill Lynch, Kraft, Prudential, Chrysler, and dozens more.

Rather than offer these inspiring stories as individual biographies, the authors have identified their common threads, analyzing what they reveal to the reader about:

  • Reconciling the ambiguities inherent for black professionals in corporate culture
  • Trusting your own abilities and potential while managing the ever-present issue of race
  • Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected
  • Reading the unwritten rules and developing the “sixth sense” necessary to play the game
  • Cultivating and managing the relationships that will be crucial to securing more meaningful and influential positions
  • Understanding what true power is, how to compete for and acquire it, and how to translate it into substantial leadership

 

Learn more

Regular Price: $25.00
You Save: $7.54
NSMN Price: $17.46



 

 
Persuasive Business Proposals, 2nd Edition: Writing to Win More Customers, Clients, and Contracts
by Tom Sant
Published by AMACOM, book publishing division of American Management Association
Regular Price: $17.95
You Save: $5.38
NSMN Price: $12.57

 

 

Use the latest technology and techniques to craft winning proposals.

With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning strategies for today’s global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

  • How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others
  • The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects.

Selected by Choice magazine for the annual Outstanding Academic Titles award list for 2004'

 

Table of Contents

 

About the Author:
Tom Sant (San Luis Obispo, CA) is a world-renowned proposal consultant whose clients range from small entrepreneurial operations to Global 500 companies including General Electric, Microsoft, Lucent, and Accenture. He is the creator of the world’s most widely used proposal automation systems: ProposalMaster and RFPMaster.

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.

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