First in Thirst:
How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

by Darren Rovell



Sports Publicity:
A Practical Approach

By Joe Favorito




(212) 227-1300
NSMN's FEATURED BOOK FOR FEBRUARY 2010

Cracking The Corporate Code: The Revealing Success Stories Of 32 African-American Executives
by Price M. Cobbs and Judith L. Turnock


In exclusive, eye-opening interviews, men and women recount their impressive and widely differing career trajectories, revealing what motivated and discouraged them, their sources of support and conflict, and the strategies they developed to excel in organizations like PepsiCo, GE, Merrill Lynch, Kraft, Prudential, Chrysler, and dozens more.

Rather than offer these inspiring stories as individual biographies, the authors have identified their common threads, analyzing what they reveal to the reader about:

  • Reconciling the ambiguities inherent for black professionals in corporate culture
  • Trusting your own abilities and potential while managing the ever-present issue of race
  • Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected
  • Reading the unwritten rules and developing the “sixth sense” necessary to play the game
  • Cultivating and managing the relationships that will be crucial to securing more meaningful and influential positions
  • Understanding what true power is, how to compete for and acquire it, and how to translate it into substantial leadership

 

Learn more

Regular Price: $25.00
You Save: $7.54

NSMN Price: $17.46



 

 

Raising Capital: Get the Money You Need to Grow Your Business
by Andrew J. Sherman
Published by AMACOM, book publishing division of American Management Association
Regular Price: $34.95
You Save: $10.48

NSMN Price: $24.47

 

 

A must-have guide for entrepreneurs and emerging companies seeking capital for growth and expansion.

Raising Capital covers every phase of the growth cycle, and provides tools for building business plans, preparing loan proposals, drafting offering materials, and much more. Now in its second edition, Raising Capital includes a wide variety of updates to reflect the realities of the post-dot-com bust, new trends in private equity markets, and the impact of the Sarbanes-Oxley Act, a crucial piece of legislation that establishes new corporate governance requirements in the wake of high-profile accounting scandals.

The book takes you through every stage of the capital process, and provides a bevy of alternatives to evaluate in determining your company’s capital strategy. The four parts cover:

  • Getting Ready to Raise Capital: capital-formation strategies, plus recent trends; understanding legal and governance structures and how they affect your ability to raise and use capital; and the role your business plan plays in securing capital
  • Early-Stage Financing: start-up financing; "bootstrapping," or doing less with more at a stage in your business where "cash is king"; private placements versus commercial lending; leasing, factoring, and government programs
  • Growth Financing: strategies for obtaining venture capital; how venture capital transactions work; preparing for and executing an initial public offering (IPO)
  • Alternatives to Traditional Financing: franchising, joint ventures, co-branding, licensing, and other strategic alliances; mergers and acquisitions; plus the Capital Formation Business Growth Resources Directory

Raising Capital provides a huge selection of checklists, charts, sample forms to expedite the capital formation process, and the author relates eye-opening "war stories" and perspectives from the investor’s side of the table that will help you avoid pitfalls and guide your business confidently through every growth stage. Featuring comprehensive coverage of all recognized capital strategies, this timely book will help you navigate the murky (and often rough) waters of capital formation.

 

Table of Contents

 

About the Author:
Andrew J. Sherman is a senior partner at Dickstein Shapiro Morin and Oshinsky LLP, and internationally recognized as an authority on the legal and strategic issues of growing companies. He is an Adjunct professor in the MBA programs at Georgetown and U. Maryland.

 

Reviews
"Combating the often elusive nature of understanding private investing and venture capital, Andrew Sherman has prepared in one reference source a primer that demystifies in simple, layman’s terms how this process actually works. A must-have for any first-time entrepreneur in search of capitalizing a start-up enterprise."
—Julia Spicer, Executive Director, Mid-Atlantic Venture Association

"Kudos to Andrew Sherman and his editors. Rarely does a second edition of a best-selling primer widely improve on its original. But Sherman’s new Raising Capital does that grandly. For anyone embarking on raising money—for the first time or the tenth time—this is a must-have tool. It’s the next best thing to having Andrew Sherman himself at your elbow."
—Burt Alimansky, Chairman, The Capital Roundtable, and Managing Director, Alimansky Capital Group Inc.

"Capital is the lifeblood of an organization, and Raising Capital is the definitive guide to making it pump. Andrew Sherman has pulled all the tips and tricks together into one comprehensive guide. Raising money is hard enough; finding out how to do it shouldn’t be."
—Verne Harnish, "Growth Guy" syndicated columnist, Founder, Young Entrepreneurs’ Organization

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at SpecialSls@amanet.org.

Raising Capital: Get the Money You Need to Grow Your Business
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