Cracking The Corporate Code: The Revealing Success Stories Of 32 African-American Executives by Price M.
Cobbs and Judith L. Turnock
In exclusive, eye-opening interviews,
men and women recount their impressive and widely
differing career trajectories, revealing what motivated
and discouraged them, their sources of support and
conflict, and the strategies they developed to excel
in organizations like PepsiCo, GE, Merrill Lynch,
Kraft, Prudential, Chrysler, and dozens more.
Rather than offer these inspiring
stories as individual biographies, the authors have
identified their common threads, analyzing what
they reveal to the reader about:
Reconciling the ambiguities inherent for black
professionals in corporate culture
Trusting your own abilities and potential
while managing the ever-present issue of race
Overcoming isolation to establish not only
your place in the organization but also a voice
that will be heard and respected
Reading the unwritten rules and developing
the “sixth sense” necessary to play the game
Cultivating and managing the relationships
that will be crucial to securing more meaningful
and influential positions
Understanding what true power is, how to compete
for and acquire it, and how to translate it
into substantial leadership
Regular Price:
$25.00
You Save: $7.54 NSMN Price: $17.46
Conquering
Consumerspace: Marketing Strategies for a
Branded World
by Michael R.
Solomon
Published
by AMACOM, book publishing division of American
Management Association
Regular
Price: $25.00
You Save: $7.50
NSMN
Price: $17.50
Once upon a time, marketers barraged customers
with hard-sell tactics. Today, consumers use products
to define themselves and others. People are swayed
not by corporate-generated hype, but by consumer-generated
buzz. That means companies must shift their focus
away from marketing to people and toward marketing
with them. In "consumerspace," firms
partner with customers to develop brand personalities
and create interactive fantasies. The winners
understand that we buy products not just because
of what they do, but because of what they mean.
Market share is out; share of mind is in.
Conquering Consumerspace reveals the accelerating
blurring of traditional boundaries between branded
commodities and everyday life. Solomon’s timely
book presents a new way of looking at customers:
recognizing them as partners in an ongoing marketing
transaction rather than as passive pawns at the
receiving end of a sales pitch. Conquering Consumerspace
also defines the place of customer feedback in
product conception, design, and production, and
why customizability is no longer a luxury option
but a requirement.
From online "buzz communities" to theme
stores and product placement to guerrilla marketing,
what we consume is inextricably woven into our
daily life experience, creating both challenges
and opportunities for companies to accelerate
and deepen their customers’ relationships with
their products, services, and brands.
About the Author:
Michael R. Solomon (Auburn, AL) is the author
of Consumer Behavior: Buying, Having, and Being,
the leading undergraduate text on consumer behavior,
now in its fifth edition. He is a director of
Mind/Share, Inc., a consulting firm specializing
in online consumer research.
Review
“The best book I have read for deciphering today’s
new consumer. Solomon has the mind of a scientist
and the writing flair of a journalist.” —Philip Kotler
AMACOM Books/Amercian Management Association
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