NATIONAL SPORTS MARKETING NETWORK

THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY

How bad is it really and how is
our industry coping?

Join us for a closed-door, industry-only gathering of sports business leaders who will discuss the economy’s impact on sports.

July 15, 2009
5:30PM – Member Reception / Networking Hour
7:00 – 8:30PM - Industry Discussion

Hilton Charlotte Center City
222 East Third Street / Charlotte

This event is free & open to NSMN members only.
RSVP BELOW
Not a member? JOIN NOW

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Event Sponsors:

NSMN

DISCUSSION LEADERS

CO-MODERATOR: MARK DYER Senior Vice President, Strategic Planning & Development, IMG	CO-MODERATOR: GREG ECONOMOU Industry veteran
RAY BEDNAR Senior Vice President & Sports Sponsorship Executive Bank of America	MARK COUGHLIN Executive Vice President Octagon
BLAKE DAVIDSON Managing Director, Licensing NASCAR	TOM LAMB Vice President, Marketing Lowe’s
JAY MARTIN Vice President IMG Consulting (Agency for Coca-Cola in NASCAR)	BRIAN MIETH Vice President, Sports & Entertainment ICON International, an Omnicom Company
JOHN MILLER Vice President, Business Development, Rusty Wallace Racing	HUNTER NICKELL President SPEED

FORUM TOPICS INCLUDE

identifying categories (auto, banking) truly affected by bad economic times;
discussion on the motorsports industry and how race teams and properties are handling sponsorship and fan participation differently
discussion of the creative selling that teams and leagues are using to maintain partners, attract new sponsors and keep ticket holders involved;
what properties are doing to be creative to find new revenue and how the importance of ROI has changed in the past several months;
the impact the loss of revenue will have on our leagues, teams, licensing companies, retailers and brands;
how the licensing industry has adapted to changing economic times;
examples of big deals getting signed in this tough economy;
how the Obama administration’s economic goals might help the sports industry
how social media sites can help sports properties reach and maintain community with sports fans without spending as much revenue;
the outlook for late 2009 - 2010

We will discuss the prospect of losing sports business executives from our industry.

How will sports business- related company layoffs affect our industry?

Finally, this timely group discussion will examine the state of media properties, fan involvement and naming rights.

MORE ABOUT OUR EVENT SPONSORS

Please join us to experience the latest in simulation technology! Brand Connections presents the latest in flight simulation technology re-crafted to enhance your racing simulation experience! Featuring a three window seamless display with a full panoramic view. This unique visual display system creates a perceived virtual 3D, image that is continuous with no seams or gaps and exceptional realism without the use of special 3D glasses. Virtually the Best!

The Skill Master 3000 simulator incorporates patented military flight simulation technology - a product of Boeing internal research and development - into a 3-D racing experience. The three window display is a multi-monitor, surround, virtual image display. The system uses special lenses to produce a continuous virtual image out of flat images that would normally be displayed on a traditional LCD monitor. The Skill Master 3000 products utilizing patented flight simulation technology are distributed through Brand Connections. For more information, contact NSMN Member Kathi Tomsyck at 704-882-2900.

Sponsor

The Cheering Fan by Cosmos Communications
A Recession Proof Plan for Sports Teams to Enhance Fan Loyalty, Grow Sponsorship and Increase Advertising Revenue

Cosmos’ Cheering Fans is a tightly integrated innovative sports marketing platform that includes the most unique "green friendly” patent pending sports premium for fans. This premium, that sells for less than a dollar, acts as the gateway for advertisers and teams to connect with their fans using 1:1 direct mail, customized micro and mobile websites, SMS/text messaging, e-mail and search marketing. Cosmos’ measurement of success is our data driven knowledge that the Fans, Advertiser/Sponsors and Teams are achieving the maximum level of entertainment, engagement and promotion. To learn more, contact Jack Weiss, President at jweiss@cosmoscommunications.com. Mention NSMN.

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ICON International is one of the largest corporate trading companies in the world and a wholly owned company of Omnicom. Corporate trading is a financial instrument corporations use to restore the value of impaired assets such as product inventories, bad debt, distressed real estate and even under-performing sponsorships. ICON overpays for these distressed assets because we can recoup our investment when our clients run media through us. This is possible because ICON puts our capital at risk and takes principled positions in media which allows them to have an ownership position below the general media marketplace. ICON uses this cost advantage to create win-win exit strategies for our clients - paying full value for a sponsorship that they would like to terminate. However, a company does not have to have a "problem" sponsorship to do business with ICON. Clients can also run their media through ICON to pay for future initiatives such as sponsorship rights fees and activation. Learn more at www.icon-intl.com.

RSVP

NSMN MEMBERS ONLY.
ADVANCE RESERVATION ARE REQUIRED FROM THE MEMBER. WE DON'T ACCEPT THIRD PARTY RESERVATIONS.
Please send your name, title, company name and phone to:

*Please allow 24 hours for any cancellations.*
NSMN reserves the right to charge a
fee of $25 per person for any reservations that are not cancelled in writing.

NSMN strictly adheres to business attire at all events.
Guests wearing sneakers or jeans will not be admitted. We reserve the right to refuse admission to any of our private events. This event is hosted and organized by NSMN.
Please call 212-227-1300 with any questions.

CHARLOTTE CHAPTER MEMBERS

24 Hours of Booty, Inc. (corporate member)
Americana Sports Services
AOL, LLC.
Apex Performance
Autopasse Inc.
Bank of America (corporate member)
Baseball America (corporate member)
Bobcats Sports & Entertainment (corporate plus member)
Brand Connections, Inc.
Breaking Limits Marketing (corporate member)
Breakout Marketing
Bulldawg Marketing, Inc. (corporate member)
Burke Communications, Inc.
Camp & Associates, Inc.
CAP Sports Group
Carolina Panthers (corporate member)
Catalyst
Centurions, Inc.
Charlotte Checkers Professional Ice Hockey Team
Charlotte Center City Partners
Charlotte Knights (corporate member)
Checkered Green Teleproductions
Cherry Promotions
Chip Ganassi Racing Teams, Inc.
College Gametime Network
Connecting the Dots, by Nancy Davis, LLC
Corporate Communication Solutions
Crew Chief Club, LLC (corporate member)
Dale Earnhardt, Inc.
Davidson College Athletics
Dell Sports
Driving 101, LLC
Elevation Group of Companies (corporate member)
ESP, Inc
ESPN
Evernham Motorsports (corporate member)
Fox Charlotte Television
G & G Outfitters
Genesis Advantage
Global Performance Group
GolinHarris
Greenville Drive
Greer and Walker, LLP (corporate member)
Hendrick Gordon Licensing, LLC (corporate member)
Hendrick Motorsports (corporate member)
High Rock Raceway
Hilton Charlotte Center City
Hilton University Place
HMS Worldwide
Hoop Entertainment LLC / Hoop Magicians
HOPSports Inc.
Ignite Sports
IMG (corporate member)
Infield Parking
Integrity Sports Marketing
ISP Sports (corporate member)
JHE Production Group (corporate member)
Jeff Gordon Racing School (corporate member)
Jimmie Johnson Racing
Joe Gibbs Racing
Johnson & Wales University
JR Motorsports (corporate member)
Just Marketing International (corporate member)
k2forma, Inc.
Kevin Harvick Inc. (corporate member)
Keystone Marketing
Lance
LendingTree
Leverage Sports
Lowen Sport & Event Group
Lulu.com
Make-A-Wish Foundation
McCants Communications Group, Inc.
MMA Consulting Group
Mike Calinoff, Inc.
Millennia Solutions
Millsport Motorsports (corporate member)
Monster Media
Motorsports Authentics (corporate member)
Motorsports Management International, LLC
NASCAR (corporate member)
NASCAR Media Group (corporate member)
Octagon (supporting member)
Official NASCAR Members Club
Old Course Experience
OnSport
PGO
Press Pass Inc.
Private Sports Consulting
Quint Events
Ralph Sutton Designs (corporate plus member)
Raycom Sports (corporate member)
Red Bull North America, Inc.
Red Bull Racing (corporate plus member)
Richard Childress Racing (corporate member)
Richard Petty Driving Experience
Robby Gordon Motorsports
Roush Fenway Racing (corporate member)
SAFIRE Sports Inc.
Show Pros Entertainment Services, Inc.
South Charlotte Sports, LLC
Speed
Speedway Motorsports, Inc. (corporate member)
SportsMark Management
Sports Systems
Sprint Nextel (corporate member)
Sports Media Challenge (corporate member)
ST Motorsports (corporate member)
Standard Register Corporation
Stock Car Steel and Aluminum
Street & Smith's Sports Group
SunTrust Bank
Taylor (corporate member)
The Bray Law Firm
The Coaches Edge, LLC
The Dale Earnhardt Foundation
The Goss Agency
The Integis Group (corporate member)
The McLamb Group
Ticketreturn LLC
TNBA4Sports
Track Scan, Inc. (corporate member)
UNC Charlotte (corporate member)
Velocity Sports and Entertainment (supporting member)
Visit Charlotte
Visit Lake Norman
Wachovia Championship (corporate member)
Western Associates
Wood Brothers Racing
World Racing Group
WSOC-TV
Xceed Sports Marketing (corporate member)

PAST EVENTS/CHARLOTTE CHAPTER

NOVEMBER 2008
THE STATE OF SOCIAL MEDIA IN SPORTS: WHAT EVERY SPORTS MARKETERS NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS TODAY

Speakers:

Moderator:
Eric Dudley
President
WebsiteBiz

Matthew Hong
Vice President & GM
Sports Digital, Turner Sports [NASCAR.com]

Jim McPhilliamy
Senior Vice President,
Brand Marketing
Bobcats Sports & Entertainment

Kelly Perdew
CEO
Rotohog.com

Pete Vlastelica
CEO
Yardbarker

JULY 2008
SUMMER NETWORKING RECEPTION
Sponsored by:

DECEMBER 2007
"SPORT &SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE"
Speakers:
-Kyle Caddell, Director of Sponsor Sales and Services, Carolina Panthers
- B.J. Evans, Director of Basketball Communications, Charlotte Bobcats
- Alan R. Miller, Attorney-at-large, Law Offices of Alan R. Miller (Clients include: Jimmie Johnson, Erin Crocker, Danica Patrick,
Clint Bowyer, Casey Mears, Helio Castroneves, David Gilliland, and Adrian Fernandez)
- David Poole, Motorsports Writer, Charlotte Observer/ Co-Host, “Morning Drive”, Sirius NASCAR Radio
Moderator:
-Steve Beuerlein, NFL & College Analyst, CBS (former NFL Quarterback/ Owner, Charlotte Fitness Equipment) www.charlottefit.com

JULY 2007
CHARLOTTE CHAPTER - OPENING EVENT:
We thank the Charlotte sports business community for their tremendous support of our new chapter. NSMN welcomed more than 600 new members onsite at this first event so we are off to a great start! With special thanks to our speakers and Bobcats Arena.

Speakers:

Opening Remarks:
The Honorable Patrick L McCrory
Mayor, City of Charlotte

Moderator:
Chuck Howard
CBS Radio Charlotte

Jeff Beaver
Executive Director, Charlotte Regional Sports Commission

Ray Bednar
Senior Vice President & Sports Sponsorship Executive
Bank of America

Mark Richardson
President
Panthers Football, LLC

H.A. "Humpy" Wheeler
President
Lowe’s Motor Speedway

Fred Whitfield
President & COO
Bobcats Sports & Entertainment