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Join us & learn how brands, leagues, teams and athletes work together to integrate their own social strategies as part of the overall marketing mix and to drive ROI.
Thursday, September 23, 2010
8:00 AM - Networking Reception / Continental Breakfast
9:00 - 10:30AM - Panel Discussion
Dave & Busters Times Square
234 West 42nd Street, New York City
Free and open to NSMN members only.
Member RSVP below
Join NSMN now
OPENING REMARKS:
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Catalyst Public Relations Managing Partner Bret Werner will release key findings to their Thought Leadership study on sports and social media. Join us to hear important insights into the social media habits of 1,000 MLB & NFL fans. What is important to these sports enthusiasts and what are the opportunities? |
PANEL DISCUSSION:
Panelists will discuss:
- Why is your company’s participation with Facebook and Twitter successful?
- Balancing the desire to control the conversation versus embracing social media
- How to create an online community and turn followers into loyal fans who talk about their online participation
- How brands activate in social media and keep true to their brand and company mission
- The challenges faced by teams and leagues when working together to reach fans online. How much of the marketing activation program does the sponsor “own” vs. the sports property?
- How social media is winning fans vs. traditional print and broadcast advertising
- How social media strategy integrates well with traditional marketing strategy and why it’s important to merge your online brand and your offline brand strategy
- When and where fans want their sports social media information
- How sports properties work with their players to ensure consistent messaging on Twitter and Facebook
- The untapped areas for sports in social media
- The role in the coming years of social media & traditional media for sports information
- The social media trends among demographic groups and genders
- The balance between branding and sales with your social media strategy
- How to integrate social media into your marketing plan to increase your bottom line. Does social media help sell product?
- How to measure, track and monitor social media efforts to ensure engagement, competitive advantage and ROI
- Business results that come as a result of building an engaged community.
DISCUSSION LEADERS:
CO- MODERATOR:
Terry Lefton
Editor-at-Large
Sports Business Daily/
Sports Business Journal |
CO-MODERATOR:
Jeff Price
President & Publisher
Sporting News
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Perry Cooper
Senior Vice President/
Direct & Digital Marketing
and Fan Analytics
National Hockey League |
Melissa Brenner
Vice President, Marketing
National Basketball Association
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Bob Cramer
Vice President,
Lifestyle Marketing & Programming
Coca-Cola North America -
Active Lifestyle Brands
Vitaminwater, Smartwater, POWERADE,
Fuze, NOS, Full Throttle |
Ed O’Hara
Partner
SME Branding
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Tony Pace
Senior Vice President
& Chief Marketing Officer
SUBWAY |
Bret Werner
Managing Partner
Catalyst
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This event is free and open to NSMN members only.
*Please allow one business day
for any cancellations*
NSMN reserves the right to charge a $25 fee per person for any reservations that are not cancelled in writing at least 24 hours in advance of the event day.
Please send your name, title, company name and phone to:
NSMN strictly adheres to business attire at all events.
Guests wearing sneakers or jeans will not be admitted.
We reserve the
right to refuse admission
to
any of
our private events.
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MAY 2010
ONLINE SPORTS CONTENT - THE PAID VS. FREE PARADIGM
Discussion Leaders:
Tracy Dolgin
President & CEO
YES Network
(panel facilitator) |
Michael Aresco
Executive Vice President, Programming
CBS Sports |
Terry Denson
Vice President,
FiOS TV Content & Programming
Verizon
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John Kosner
General Manager
ESPN Digital
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Jeff Price
President & Publisher
Sporting News
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Jody Shapiro
Senior Vice President/General Manager
NHL Network
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DECEMBER 2009
SPORTS TACKLES CANCER FUNDRAISER
Event Sponsor:
Learn more at www.sportstacklescancer.com
NOVEMBER 2009
THE EVOLUTION & ROLE OF ROI IN SPORTS:
WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP IS A MAJOR ELEMENT OF THE MARKETING MIX
Event Sponsor:
Discussion Leaders:
Jim Andrews
Senior Vice President/Editorial Director
IEG, LLC
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Jeff Eccelston
Vice President, Group Director
Sponsorship Research International (SRi)
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Ed Horne
President
Madison Avenue Sports and Entertainment
(panel moderator)
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Mark Noonan
President - Americas
Repucom International
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Rick Singer
Vice President,
Client Executive Marketing
IBM
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Simon Wardle
Senior Vice President
Octagon
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Brian Williams
Senior Vice President, Digital Marketing & CRM
Kaleidoscope & General Motors R*Works |
FEBRUARY 2009
THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
How bad is it really and how is our industry coping?
Event sponsors:
 
Discussion Leaders:
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Jim O'Connell
Vice President, Corporate Marketing NASCAR |
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Michael Robichaud
Vice President, Global Sponsorships Mastercard
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DECEMBER 2008
ENGAGING THE SPORTS FAN
OUTSIDE THE TELECAST:
A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases
Event Sponsor:
Speakers:
Co-Moderator:
Doug Perlman
President, Accrue Advisors / Managing Director,
Accrue Sports & Entertainment Ventures
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Co-Moderator:
Jeff Price
President
SI.com
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Mark Basler
Vice President, Worldwide
Business Development
Azuki
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Brett Goodman
Senior Vice President, Strategic Partnerships
&
Business Affairs
NBC Universal Sports &
Olympics
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OCTOBER 2008
THE STATE OF SOCIAL NETWORKING IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS
Speakers:
Keynote Speaker:
Mike Levy
Founder & CEO,
OPENSports.com /
Founder & Former CEO,
SportsLine.com, Inc.
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Matthew Hong
Vice President & GM
Sports Digital
Turner Sports
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Justin Shaffer
Senior Vice President,
New Media,
MLB Advanced Media, L.P.
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Moderator:
Terry Lefton
Editor-at-Large
Sports Business Daily/
Sports Business Journal
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JULY 2008
NEW YORK/ NEW JERSEY BRAND EXCHANGE THINK-TANK
Learn more
MARCH 2008
Members attended PMA's local chapter event:
UTILIZING SPORTS MARKETING TO BUILD INTEGRATED PROMOTIONS
Event sponsor: Ogilvy Action
Moderated by:
Terry Lefton, Editor at Large, Sports Business Journal and Sports Business Daily
Speakers:
- Paul E. Asencio, Vice President, Corporate Sales and Services, New York Mets
- Jeannie Goldstein Executive Vice President/ Managing Director, OgilvyAction Sports & Entertainment
- Adam Holzer, Senior Vice President, Integrations and Emerging Media, Fox Cable Networks
- Gary Jacobus, Managing Director, Corporate Sponsorships, United States Tennis Association
- Andrew Kritzer, Associate VP, Sharp Electronics Corporation
- Michael A. Neuman, President, Amplify Sports and Entertainment, LLC
DECEMBER 2007
SPORTS LEADERSHIP ROUNDTABLE
THE FUTURE OF NEW YORK CITY SPORTS
NSMN members raised thousands of dollars for UJA Federation of New York's Sports for Youth initiative. 100% of the ticket fee was donated to the charity.
Speakers:
Welcome & Opening Speaker:
Ken Podizba
New York City Sports Commissioner
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Guest Moderator/ Emcee:
Bruce Beck
Sports Anchor, WNBC-TV
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Carol Blazejowski
Senior Vice President/
General Manager
New York Liberty
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Tracy Dolgin
President & CEO
YES Network
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Lou Lamoriello
CEO/President/
General Manager,
New Jersey Devils
|
Steve Raab
President
SportsNet New York (SNY)
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Mary Wittenberg
President
New York Road Runners/
New York City Marathon
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Brett Yormark
President & CEO
Nets Sports & Entertainment
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SEPTEMBER 2007
SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE
Speakers:
- Jennifer McIntosh, Vice President, Media Relations,
World Wrestling Entertainment
- Vince Doria,
Senior Vice President, Director of News,
ESPN
- Scott Novak,
Senior Vice President,
Dan Klores Communications (formerly)
- Mike Paul,
President & Senior Counselor,
MGP & Associates PR
- Lowell Taub,
Athlete Marketing Agent,
Creative Artists Agency (CAA) (Marketing Agent for Bode Miller, Shaun Alexander, Ryan Howard, Sidney Crosby & Tony Parker)
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
JUNE 20, 2007
2nd Annual SPORTS Licensing Summit
Produced by National Sports
Marketing Network
learn more
MARCH 2007
THE BUSINESS OF LACROSSE: REACHING NEW LEVELS OF POPULARITY IN MAINSTREAM SPORTS
Speakers:
- George Daniel, President, New York Titans
- David Gross, Commissioner, Major League Lacrosse
- Jim Jennings, Commissioner, National Lacrosse League
- Dave Kotowski, President, Long Island Lizards
- Andrew Sippel, SVP, Sports & Product Management, ESPN Customer Marketing & Sales
- Steve Stenersen, Executive Director, US Lacrosse
- Chad Wittman, Senior Product Manager, REEBOK Lacrosse
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
NOVEMBER 2006
THE BUSINESS OF FOOTBALL: NEW SEASON, NEW NIGHT FOR PRIMETIME, NEW LEADERSHIP: WHAT WILL THIS MEAN FOR THE LEAGUE?
OPENING SPEAKER:
State
Farm & the National Football League -
True Sponsorship Integration
- Bobby Wilkinson,
National Sponsorship Marketing, State Farm
Speakers:
- Bob Cramer, President,
Genesco Sports Enterprises
-
Ron Furman, Senior Vice President, Media/Ad
Sales,
NFL Network
- Howard Skall, Football Division,
Creative Artists Agency (CAA)
-
Marc Riccio, Vice President, Sales & Marketing,
New York Jets
-
Rusty Hawley, Vice President, Marketing,
New York Giants
-
Will Wilson, EVP,
Sales,
Arena Football League
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
SEPTEMBER 2006
MIXED MARTIAL ARTS:
FIGHTING ITS WAY INTO THE MAINSTREAM
Speakers:
- Brian Diamond, SVP,
Sports & Specials, Spike TV
- Bill Nielsen, Senior Director, Global
Partnership Marketing, Microsoft X Box
- Michael Sakin,
Vice President, Sales & Sponsorship
Ultimate Fighting Championship
- Gareb Shamus, Co-founder & CEO, International
Fight League
[CEO of Wizard Entertainment Group]
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
JULY 2006
THE BUSINESS OF GOLF
Speakers:
- John Bogusz, EVP, Sports
Sales, CBS Television Networks
- Ric Clarson, Senior Vice President, Brand Marketing & Retail
Marketing, PGA TOUR (opening remarks)
- Norb Gambuzza, Sr. Executive Director, Integrated
Marketing Services, Golf Digest Companies
- Scott Seymour, Senior Vice President,
Octagon
- Rick Singer, Director, Worldwide
Sponsorship Marketing, IBM
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business
Daily/Sports Business Journal
JUNE 20, 2006
1st annual SPORTS
Produced by National Sports
Marketing Network
learn more
FEBRUARY 2006
 SPORTSNET
NEW YORK: CREATING A COMPETITIVE BRAND IN AMERICA'S
#1 MEDIA MARKET
Speakers:
- Jon Litner, President, SportsNet
New York (formerly)
- Bill Cella, Chairman & CEO,
MAGNA Global Worldwide
- Paul Danforth, Vice President, Corporate
Sales & Services, New York Mets
- Ron Darling, Analyst, SportsNet
New York [Member, 1986 Mets World Championship team]
- Dinn Mann, Senior Vice President
/ Editor-In-Chief, MLB Advanced Media, L.P.
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
NOVEMBER 2005
FUNDRAISER AND AUCTION FOR JACK LYNCH
SEPTEMBER 2005
GAME ON THE RETURN
OF THE NHL
Speakers:
- John M. Cordova, Director,
Sports Transaction Management,
The Coca-Cola Company
- Mike Golub, Senior Vice President, Business
Operation & Marketing, New York Rangers
- Adam Graves, Special Assistant, Prospect Development & Community
Relations, New York Rangers (Retired NHL Player)
-Andrew R. Judelson, Group VP,
Corporate Marketing, NHL Enterprises (formerly)
-Sam Flood,Coordinating
Producer, NBC Sports
Moderator:
- Terry Lefton,Editor-at-Large,
Sports Business Daily &
Sports Business Journal
AUGUST 2005
ANNUAL SUMMER NETWORKING
PARTY
JUNE 2005
WITHOUT WIRES: THE FUTIRE OF WIRELESS SPORTS CONTENT
Speakers:
- W. Brian Barrett, Senior Manager,
Business Development, SPRINT
- Bill Carmody, Chief Marketing
Officer, Seismicom
- Evan Kamer, Senior Director, New
Media & Publishing, National
Football League
- Douglas Perlman, Senior Vice
President, Television & Media Ventures, National
Hockey League
- Adam Ritter, Vice President,
Wireless, Major League Baseball, Advanced Media
- Brenda Spoonemore, Senior Vice
President, Interactive Services, NBA Entertainment
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
MAY 2005
THE CHANGING FACE
OF SPORTS MEDIA
Speakers:
- Michael Aresco, Senior Vice President,
Programming, CBS Sports
- Tracy Dolgin, President & CEO,
YES Network
- Tom Jolly, Sports Editor, The
New York Times
- Tola Murphy-Baran, Senior Vice President,
Marketing, Sirius Satellite Radio
- Jeff Price, Chief Marketing Officer,
Sports Illustrated (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
APRIL 2005
COMISSIONER ROUNDTABLE
Hosted by:
House of the Association of the Bar of New York State
Speakers:
- Gary Bettman, Commissioner, National
Hockey League
- Allen "Bud" Selig, Commissioner,
Major League Baseball
- David Stern, Commissioner, National
Basketball Association
Moderator:
- Howard Ganz, Partner, Proskauer Rose LLP
MARCH 2005
SPECIAL EVENT: CELEBRATING THE 10TH ANNIVERSARY OF HBO'S REAL SPORTS WITH BRYANT GUMBEL
Matt Lauer interview with
Bryant Gumbel
Hosted by the Museum of TV & Radio, New
York City
FEBRUARY 2005
Member Networking
Night
JANUARY 2005
SPORTSCAST
2005: A SALES FORECAST FROM THE INDUSTRY'S TOP EXECTUTIVES
Panelists:
- Adam Holzer, Senior Vice
President, Fox Cable Sports
- Peter Kosann, President, Sales & Marketing,
Westwood One / CBS Radio Sports
- Michael Levine, President, Van Wagner
Sports Group/Dorna USA
- Bill Schoonmaker, Vice President,
Management Director, 361 Sports & Event Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports
Business Journal
DECEMBER 2004
HOLIDAY FUNDRAISER / SPORTS AUCTION
Thank you to all of our New
York City Chapter members who raised thousands of
dollars for STRIKE OUT CANCER.
OCTOBER 2004
THE LONG RUN:
INSIDE THE ING NEW YORK CITY MARATHON
Panelists:
- Steve Baskin, Head of Advertising & Sponsorships,
ING Americas
- Frank Comerford, President & General
Manager, WNBC
- Ann Hinegardner , Vice President
Sales & Marketing, New York Road Runners, ING New
York City Marathon
- Wes Resse, Manager, Sports Marketing,
Continental Airlines
Moderator:
- Ken Podziba, Sports Commissioner,
City of New York
SEPTEMBER 2004
SPONSORSHIP
VS. MEDIA BUY: THE ETERNAL MARKETING DILEMMA
Panelists:
- John Brody, Senior Vice
President, Corporate Sales & Marketing, Major League
Baseball
- Paul Danforth, Vice President,
Corporate Sales & Services,
New York Mets
- Tom McGovern, Director, Sports
Media, OMD/Optimum Sports
Moderator:
- Terry Lefton, Editor-at-Large,
Sports Business Daily/Sports Business Journal
AUGUST 2004
ANNUAL SUMMER NETWORKING
PARTY
MAY 2004
THE BUSINESS OF GOLF
Panelists:
- John Bogusz, Executive Vice President,
Sports Sales, CBS Television Network
- Giff Breed, Managing Director of
Worldwide Golf and Outdoors, Octagon
- Barry Hyde, Vice President, Global
Sponsorship, MasterCard International (formerly)
- Bart Kendall, Vice President, IMG
Golf
- Tom Wade, Chief Marketing Officer,
PGA TOUR
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
MARCH 2004
ACTION SPORTS: CATCHING
THE NEXT WAVE
Panelists:
- John Bello, Co-Founder, SoBe (South
Beach Beverage Company)
- Kevin Monaghan, Vice President,
New Business Development, NBC Sports
- Larry Schwartz, Chief Operating
Officer, Extreme Explorations
- Chris Stiepock, General Manager,
ESPN X Games
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal [NSMN
Board of Advisors]
MARCH 2004
COLLEGE MARKETING - MORE
THAN JUST THE FINAL FOUR
Panelists:
- Michael Aresco, Senior Vice President,
Programming, CBS
- John Bogusz, Executive Vice President,
Sports Sales, CBS
- Joel Fisher, Senior Vice President,
Sports, Madison Square Garden
- Michael Levine, President, Van Wagner
Sports Group/Dorna USA
- Ed Manetta, President, Worldwide
Marketing & Media Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
FEBRUARY 2004
TWO NIGHTS, TWO CITIES:
ONE GREAT CAUSE
A gathering of sports
business professionals and friends in Boston and
NYC to raise money to fight cancer. NSMN hosted a special evening of networking, cocktails,
music and a silent auction to help raise funds and
support the Jack Lynch Fund. The Fund was established
to help sports business industry veterans Ed and Dianne
Lynch cover family treatment expenses for their son
Jack Lynch and the Children's Floating Hospital in
Boston where he is being treated. (More than $33,000
was raised at the New York City Chapter fundraiser). Please visit and support www.jacklynchfund.com
JANUARY 2004
THE SUPER BOWL OF ADVERTISING:
HOW THE COMMERCIALS WON THE GAME
Panelists:
- Bernice Kanner, Author, "The
Super Bowl of Advertising: How the Commercials Won
the Game"
- Larry Novenstern, Senior Vice President,
Director of National Broadcast Buying, Deutsch, Inc. (formerly)
- Rick Singer, Director of Sponsorship
Marketing, IBM
Moderator:
- Peter Land, General Manager, Edelman (formerly)
DECEMBER 2003
ANNUAL HOLIDAY PARTY
NOVEMBER 2003
THE DIGITAL COLLISION:
THE IMPACT OF NEW TECHNOLOGY ON SPORTS TELEVISION
Panelists:
- Jon Gurevitch, Vice President, CN8
Sports
- Stuart Jacob, President, New Voice
Media
- Ray Katz, Vice President, Sales
and Marketing, TFN - The Football Network (formerly)
- Bob Shallow, Vice President, Production,
Ventures and Services, IMG/TWI Interactive
Moderator:
- Peter Land, General Manager & Executive
Vice President, Edelman (formerly)
SEPTEMBER 2003
AFTER THE FALL: ATHLETE
MARKETING IN THE POST-KOBE BRYANT ERA
Panelists:
- Mike Paul, President, MGP & Associates
PR
- Marc Perman, Vice President, Director
of Client Marketing, IMG
- Alan Taylor, Chief Executive Officer,
Alan Taylor Communications
- Brett Weinroth, Senior Marketing
Executive, Athletes & Personalities Division, Octagon
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
JULY 2003
AN OLYMPIAN EFFORT: SALES
AND MARKETING OF THE GAMES
Panelists:
- Jeannie Goldstein, Vice President/
Sports and Entertainment Marketing, Frankel (formerly)
- Brett Goodman, Vice President, Marketing
and Business Development, NBC Olympics
- Rob Prazmark, President, Olympic
Sales & Mktg, IMG (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
APRIL 2003
NEW KIDS ON THE BLOCK:
THE EXPLOSION OF ALL-SPORTS TV NETWORKS
Panelists:
- Chris Bevilacqua, Co-Founder and
Executive Vice President,
College Sports TV (formerly)
- Terry Kassel, Senior Vice President,
Sales & Sponsorship, The Football Network
- Jay Rosenstein, Chief Operating
Officer, The Ice Channel
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
FEBRUARY 2003
CHANGING TIMES: THE NEW
ROLE OF SPORTS AGENCIES
Panelists:
- Curt Curtis, Chief Marketing Officer,
Octagon (formerly)
- Jim Millman, President, Millsport (formerly)
- Doug Pirnie, Senior Vice President,
IMG (formerly)
- Mike Reisman, Principal, Velocity
Sports & Entertainment
- Rob Urbach, Executive Vice President,
SFX Sports Group (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
JANUARY 2003
2003 INDUSTRY FORECAST:
IS THE STORMY WEATHER OVER?
Panelists:
- Mark Mariani, President, Sales & Marketing,
Sportsline.com
- Brandon Steiner, President/CEO,
Steiner Sports Marketing
- Peter Stern, President/Founder,
Strategic Sports Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
DECEMBER 2002
HOLIDAY NETWORKING NIGHT
NOVEMBER 2002
SPORTS LICENSING BOUNCES
BACK
Panelists:
- Shawn Lawson Cummings, Vice President,
International Licensing and Sponsorship, MLB International (formerly)
- Jack Haddad, President, Haddad Apparel
- Mark Holtzman, Senior Vice President,
Consumer Products, National Football League
- Brian Jennings, Group Vice President,
Consumer Product Marketing, National Hockey League
Enterprises
- Sal LaRocca, Senior Vice President,
Global Merchandising Group, National Basketball Association
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
OCTOBER 2002
NYC2012: CHANGING THE NYC
SPORTS LANDSCAPE? WHAT A WINNING BID WOULD MEAN TO LOCAL SPORTS MARKETERS
Guest Speaker:
- Ken Podziba, Commissioner, NYC Sports
Commission
Moderator:
- Jennifer Karpf, Director, National
Sports Marketing Network
SEPTEMBER 2002
ATHLETES GIVING BACK: ARE
OUR ATHLETES DOING ENOUGH IN THEIR COMMUNITIES?
Panelists:
- Karen Buchholz, Vice President,
Community Relations and Fan Development, New York Knicks
- Hadley Morash, Executive Director,
MVPhilanthropy (formerly)
- Andrew Tisch, Chairman, Exec. Committee,
Loews Corp./ Founder and Chair, The Gift of New York
Moderator:
- Michael Paul, President, MGP & Associates
PR
JULY 2002
HITTING THE HISPANIC TARGET
Panelists:
- Paul Archey, Vice President, International
Business Operations, Major League Baseball
- Arturo Nunez, Managing Director,
National Basketball Association Latin America
- Marjorie Rodgers, Senior Director,
Brand & Consumer Marketing, National Football League
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
JUNE 2002
THE MIX OF MUSIC AND SPORTS
Panelists:
- Carmen Liu, Manager, Strategic Marketing & Development,
Island Def Jam Music Group
- Pat O'Connor, President, POC Media
- Anucha Browne Sanders, Senior Vice
President, Marketing & Business Operations, New
York Knicks (formerly)
- Lindsi Shine, Director of Corporate
Marketing, Cornerstone Promotion
- Jeff Sofka, Senior Vice President,
The Synergy Group, a corporate division of Clear Channel
Entertainment (formerly)
Moderator:
- Jennifer Karpf, Director, National Sports Marketing
Network
MAY 2002
MARKETING THE WORLD CUP:
WHY U.S. MARKETERS SHOULD CARE
Panelists:
- Randy Bernstein, YAHOO (formerly)
- Keith Bruce, Senior Vice President/
Director, Sports Mktg., FCB Worldwide (formerly)
- Mark Noonan, Major League Soccer (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
APRIL 2002
EVENT MARKETING: WHAT MAKES
A GREAT EVENT?
Panelists:
- Mary Pat Augenthaler, Senior Director
of Special Events, National Football League
- Jon Lese, Assistant Director, Corporate
Events & Promotions, Canon U.S.A (formerly)
- Barbara Paddock, Vice President,
Corporate Sponsorships & Event Marketing, JPMorgan
Chase
- Michael Tocci, General Manager,
Eastern Region, Hyundai Motor America
- Mary Wittenberg, Chief Operating
Officer, New York Road Runners Club/NYC Marathon
- Kevin Wynne, Vice President, Sports & Consumer
Sales, Madison Square Garden (formerly)
Moderator:
- Jill Royster, Sports Marketing & Promotion
Manager, Sports Illustrated (formerly)
MARCH 2002
NETWORKING MIXER
FEBRUARY 2002
BRANDING: NEW WORLD, NEW
WAYS
Event Sponsor: IEG SPONSORDIRECT
Panelists:
- John Galloway, Director of Sports
Marketing, PEPSI North America
- Brian Jennings, Group Vice President,
Consumer Product Marketing, NHL Enterprises
- Larry Novenstern, Senior Vice President,
Director of National Buying, Deutsch Inc. (formerly)
- Fred Popp, Chief Executive Officer/Partner,
SME
- Bret Werner, Vice President, Alan
Taylor Communications
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
JANUARY 2002
A DIFFERENT SALT LAKE CITY...WHAT
LIES AHEAD FOR THE WINTER OLYMPICS? ARE THE OLYMPICS
WHAT THEY USED TO BE?
Panelists:
- Brett Goodman, Director, Business
Affairs & Business Development, NBC Olympics
- Robert Prazmark, President, Olympic
Sales & Marketing (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
DECEMBER 2001
CHAPTER HOLIDAY PARTY - NETWORKING
PARTY
NOVEMBER 2001
SPONSORSHIP: REACHING YOUR
AUDIENCE IN A CHANGING ECONOMY
Panelists:
- Ann Crandall Hinegardner, Chief
Marketing Officer, Vice President, Sales
& Marketing, New York Road Runners/New York City
Marathon
- Lee Stacey, Vice President, Sales & Marketing,
New York Jets
- Jennifer Ward, Director, Sponsorship
Sales & Marketing, Turner Sports (formerly)
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
OCTOBER 2001
SPORTS BUSINESS IN THE
DOWN ECONOMY: HOW IS OUR INDUSTRY COPING?
Panelists:
- John Fabian, New York Regional Manager,
Sponsorship Sales,
The Golf Channel
- Andrew Judelson, VP,
Corporate Marketing, National Hockey League (formerly)
- Brian Mieth, Managing Director,
FCB NY (formerly)
- John Rodenburg, Associate Publisher/Marketing,
Sports Illustrated
- Jared Weiss, Executive Vice President,
Steiner Sports Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
JULY 2001
SUMMER NETWORKING EVENT & EXPO
Exhibitor List:
- DMX Sports: www.dmxsports.com
- ESPN Zone: www.espnzone.com
- Heidrick & Struggles/Leaders Online: www.leadersonline.com
- Korn/Ferry Futurestep: www.futurestep.com
- Mirella Media: www.mirellamedia.com
- RSL Communications: www.promotionlink.com
- Smartix: www.smartixs.com
- Sports & Arts in Schools Foundation: www.sasfny.com
- Strategic Research Institute: www.srinstitute.com
- Winston Staffing Services
- World Research Group: www.interactivesportsonline.net
JUNE 2001
READING THE JOB MARKET
IN A DOWN ECONOMY: HEAR FROM THE PEOPLE IN THE
THICK OF THE BUSINESS
Panelists:
- James Celentano, KornFerry/Future
Step
- Jill Miller, Director of Human Resources,
IMG
- Matt Schwartz, Leaders Online (formerly)
Moderator:
- Cathy Griffin, Principal, Global
Entertainment/Media and Sports
Practice, Korn Ferry International (formerly)
MAY 2001
ATHLETES IN CRISIS: HOW
IMPORTANT IS AN ATHLETE'S REPUTATION?
Panelists:
- Bob Cramer, Vice President, Global
Sponsorships/Event Marketing, Mastercard
- Peter Land, General Manager, Edelman
- Mike Paul, President, MGP Sports
PR
- Russ Spielman, Senior Vice President,
SFX Talent Marketing (formerly)
Moderator:
- Terry Lefton, The Industry Standard (formerly)
APRIL 2001
SPORTS MARKETING UNDER
THE AGENCY UMBRELLA
Panelists:
- Jim Millman, Chairman/Chief Executive
Officer, Millsport (formerly)
- Tom George, Senior Vice President,
Athlete Marketing, Octagon (formerly)
- Doug Pirnie, Senior Vice President,
IMG (formerly)
Moderator:
- Terry Lefton, The Industry Standard (formerly)
FEBRUARY 2001
SPORTS ON THE NET- CUTTING
EDGE LEGAL ISSUES
Event Sponsor: ESPN
SPORTS POLL
Panelists:
- John Horowitz, Business Development,
Smallworld.com (formerly)
- Frank Mayer, Esq. Montgomery, McCracken,
Walker & Rhoads
- David Proper, Counsel, National
Football League
Moderator:
- Professor Mark Conrad, Fordham University (Formerly,
Editor, Sportslawnews.com)
DECEMBER 2000
NATIONAL FOOTBALL LEAGUE:
THE SPORT OF GIVING
Guest Speaker:
- Beth Colleton, Director, Community
Affairs, National Football League
NOVEMBER 2000
THE INNER WORKINGS OF A
NASCAR SPONSORSHIP
Guest Speaker:
- Brett Yormark, Vice President, Corporate
Marketing, NASCAR (formerly)
SEPTEMBER 2000
ATHLETES GIVING BACK: THE
IMPORTANCE OF CAUSE RELATED MARKETING
Panelists:
- Ann Liguori, President, Ann Liguori
Productions
- Marc Pollick, President, The Giving
Back Fund
JULY 2000
SPORTS ON THE NET - BUILDING
THE SPORTS WEB SITE OF THE FUTURE- EVOLVING WITH
YOUR CUSTOMERS
Event Sponsor: ESPN
SPORTS POLL
Panelists:
- Michael Dingle, Blast Radius
- Matt Genova, Rivals.com (formerly)
- Alex Gomez, One-on-One Sports (formerly)
- Richard Pachino, IPIX (formerly)
JUNE 2000
THE GREATEST MOMENTS IN
SPORTS ARE HAPPENING IN YOUR NEIGHBORHOOD
Event Sponsor: www.myteam.com
Panelists:
- Sally Cunningham, Executive Director,
National Council of Youth Sports
- Steve Keener, Little League Baseball
International
- Mark Noonan, Major League Soccer (formerly)
- Mary Wittenberg, New York Road Runners
Club
Moderator:
-Terry Lefton, Editor-at-Large, BRANDWEEK (formerly)
MAY 2000
THE IMPORTANCE OF SPORTS
RESEARCH
Presented by: ESPN
SPORTS POLL
Panelists:
- Larry Lloyd, General Motors Brand
Research
- Tracy Schoenadel, TNS/ESPN Sports
Poll
APRIL 2000
THE CHANGING SPORTS FAN
IN THE NEW MILLENNIUM
Panelists:
- Rob Fox, ESPN Sports Poll (formerly)
- Marc Riccio, New York Jets
- Frank Stadulis, USfans.com (formerly)
Moderator:
- Terry Lefton, Editor at Large, BRANDWEEK (formerly)
FEBRUARY 2000
COLLEGE SPORTS 2000
Panelists:
- Mary Beth Childs, Lincoln Mercury
- Jeff Fogelson, Seton Hall University
- Ed Manetta, St. John's University (formerly)
Moderator:
- T.J. Nelligan, Nelligan Sports Marketing
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