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New York City Chapter

Welcome to the New York City Chapter webpage!

Please scroll down to view a list of past chapter events.

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"THE STATE OF SPORTS BUSINESS:
AN INDUSTRY FORECAST - A REFLECTION ON 2011 AND A LOOK AHEAD"

Join us as we gather to discuss 2011 sports business industry growth and accomplishments & together make industry-wide predictions for 2012 and beyond.

Friday, January 27, 2012
8:00 am – Member-only Networking Reception
9:00 - 10:30-am – Town Hall Meeting / Discussion

Dave & Busters
234 West 42nd Street
New York City

Free and open to NSMN members only.
Member RSVP below
Join NSMN now or call 212-227-1300

Industry executives will lead a town-hall style meeting that addresses the following topics:

We will discuss the new opportunities that the 2014 Super Bowl will bring the New York/New Jersey area
In a challenging economic environment, how are sports properties providing more value and differentiating themselves from the other events and games?
We will discuss the planned Formula 1 race (Formula 1 Grand Prix of America - June 2013) and how it is positioned to generate millions of dollars in economic activity for the area.
With less than 6 months from the start of London 2012, we will discuss the sponsorship, digital and broadcast highlights of the Summer Games.
We will discuss the re-branding of NBC Sports and CBS - and the impact on viewers, partners and advertisers.
How is the MSG renovation proceeding and what can we expect?
We will discuss the start of the new MSG Division called MSG Action Sports and learn more about future plans for events.
We will get an update on the new Barclays Center opening later this year.
Did we see an increase in sponsorship spending and unique activation in 2011? What was the best example of sponsor activation in 2011?
How are brands, properties, and teams using social media? Do we expect an increase in social media programs and activation in 2012? How much more important will social media strategy be as part of the overall sponsorship pitch and activation program?
In 2011, how did media rights evolve in sports and what changes are happening locally?
As we discuss college sports, how has college realignment altered college sports in terms of fan base, sponsorship and media rights. What can we expect next?
What was the impact of the NFL and NBA work stoppage on the sports marketing industry and what did we learn?
In what areas do you predict sports business industry growth for jobs and careers?

DISCUSSION LEADERS:

Lisa Baird Chief Marketing Officer United States Olympic Committee	Tim McGhee Senior Vice President / Managing Director IMG Consulting
Larry Novenstern Senior Vice President, National Broadcast & Partnerships Orion Trading	Jeff Price President & Publisher Sporting News
Mike Reisman Principal Team Epic	FACILITATOR: Terry Lefton Editor-at-Large SportsBusiness Journal & Sports Business Daily
* ADDITIONAL SPEAKERS TO BE ANNOUNCED *

RSVP

This event is free and open to NSMN members only.

TO ATTEND:
Please send your name, title, company name and phone to:

Reservations made by colleagues will not be accepted. Resevations must be made by the member.

TO CANCEL:
Please remember to cancel your reservation if you can no longer attend.
NSMN reserves the right to charge a $25 fee per person for any reservations that are not kept OR cancelled in writing by 10am on Thursday, January 26. Only cancellations sent in via the "cancel button" will be accepted. Phone calls, texts and emails will not reach us in time.

DRESS CODE:
NSMN strictly adheres to business attire at all events. Guests wearing sneakers or jeans will not be admitted. We reserve the right to refuse admission to any of our private events.

Are you using your daily membership benefits, including direct access between members?

Past Events / New York City Chapter

OCTOBER 2011

THINK-TANK PARTICIPANTS:

Kathy Carter President Soccer United Marketing Major League Soccer	Javier Farfan Senior Director, Cultural Branding Pepsi Beverages Company
John Guppy President & Founder Gilt Edge Soccer Marketing (Clients include Degree Men, Fox Soccer/Fox Deportes, Heineken, ICONS, Pepsi and Yingli Solar)	Peter O'Reilly Vice President, Fan Strategy & Marketing National Football League
Heidi Pellerano Vice President, Hispanic Marketing Wasserman Media Group (Clients include T-Mobile and Pepsi)	Brad Rothenberg Partner BRC Group & Alianza de Futbol Hispano
Roberto Ruiz Senior Vice President, Client Development Univision

MARCH 2011
THE IMPACT OF A WORK STOPPAGE ON SPORTS BUSINESS: WHAT CAN WE EXPECT & HOW DO WE PREPARE?

Discussion Leaders:

Co-MODERATOR: Ed Horne Chief Operating Officer Madison Avenue Sports & Entertainment
David Campanelli Vice President, Director of National Television Horizon Media (Agency for Geico & Corona)	Kristen Kuliga President K Sports & Entertainment (NFL agent)
Tom McGovern Managing Director Optimum Sports (Agency for PepsiCo, Visa, FedEx & State Farm)	John Shea Executive Vice President, Consulting Octagon (Agency for Castrol, Bank of America, Sprint & Mastercard)

SEPTEMBER 2010
LEVERAGING SOCIAL MEDIA TO WIN IN SPORTS: YOU HAVE FOLLOWERS - NOW WHAT? CREATING NEW WAYS TO INCREASE CONSUMER EXPERIENCE AND ENGAGEMENT

Discussion Leaders:

Co-Moderator: Terry Lefton Editor-at-Large Sports Business Daily/ SportsBusiness Journal	Co-Moderator: Jeff Price President & Publisher Sporting News
Perry Cooper Senior Vice President/ Direct & Digital Marketing and Fan Analytics National Hockey League	Melissa Brenner Vice President, Marketing National Basketball Association
Bob Cramer Vice President, Lifestyle Marketing & Programming Coca-Cola North America - Active Lifestyle Brands: Vitaminwater, Smartwater, POWERADE, Fuze, NOS, Full Throttle	Tony Pace Senior Vice President & Chief Marketing Officer SUBWAY
Paul Sewards Managing Director / Digital Strategy SME	Bret Werner Managing Partner Catalyst Public Relations

MAY 2010
ONLINE SPORTS CONTENT - THE PAID VS. FREE PARADIGM

Discussion Leaders:

Panel Facilitator: Tracy Dolgin President & CEO YES Network	Michael Aresco Executive Vice President, Programming CBS Sports
Terry Denson Vice President, FiOS TV Content & Programming Verizon	John Kosner General Manager ESPN Digital
Jeff Price President & Publisher Sporting News	Jody Shapiro Senior Vice President/General Manager NHL Network

DECEMBER 2009
SPECIAL EVENT
SPORTS TACKLES CANCER FUNDRAISER

Event Sponsor:

Fundraiser and Networking Event
Learn more at www.sportstacklescancer.com

NOVEMBER 2009
THE EVOLUTION & ROLE OF ROI IN SPORTS: WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP IS A MAJOR ELEMENT OF THE MARKETING MIX

Event Sponsor:

Discussion Leaders:

Jim Andrews Senior Vice President/Editorial Director IEG, LLC	Jeff Eccleston Vice President, Group Director Sponsorship Research International (SRi)
Panel Moderator: Ed Horne President Madison Avenue Sports and Entertainment	Mark Noonan President - Americas Repucom International
Rick Singer Vice President, Client Executive Marketing IBM	Simon Wardle Senior Vice President Octagon
Brian Williams Senior Vice President, Digital Marketing & CRM Kaleidoscope & General Motors R*Works

FEBRUARY 2009
THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
How bad is it really and how is our industry coping?

Event sponsors:

Discussion Leaders:

Co-Moderator: Ralph Santana Vice President Pepsi & Diet Pepsi Marketing PepsiCo North America	Co-Moderator: Mike Reisman Partner Velocity Sports & Entertainment
Kathy Carter Executive Vice President Major League Soccer/ Soccer United Marketing	Terry Lefton Editor-at-Large Sports Business Daily / SportsBusiness Journal
Tom McGovern Managing Director Optimum Sports	Brian Mieth Vice President, Sports & Entertainment ICON International, an Omnicom Company
Larry Novenstern Executive Vice President/ Managing Director, National & Local Investments, Optimedia US	Jim O'Connell Vice President, Corporate Marketing NASCAR
Edward M. O'Hara Chief Creative Officer & Senior Partner SME	Marc Riccio Vice President, Corporate Sales & Marketing New York Jets LLC
Michael Robichaud Vice President, Global Sponsorships Mastercard	Brett Yormark President & CEO Nets Sports & Entertainment, LLC

DECEMBER 2008
ENGAGING THE SPORTS FAN OUTSIDE THE TELECAST:
A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases

Event Sponsor:

Speakers:

Co-Moderator: Doug Perlman President, Accrue Advisors Managing Director, Accrue Sports & Entertainment Ventures	Co-Moderator: Jeff Price President SI.com
Mark Basler Vice President, Worldwide Business Development Azuki	Chris Cleary Chief Strategy Officer Go211.com
Kenneth Fuchs Vice President & General Manager SI Digital	Brett Goodman Senior Vice President, Strategic Partnerships & Business Affairs NBC Universal Sports & Olympics

OCTOBER 2008
THE STATE OF SOCIAL NETWORKING IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS

Speakers:

Keynote Speaker: Mike Levy Founder & CEO, OPENSports.com / Founder & Former CEO, SportsLine.com, Inc.	Matthew Hong Vice President & GM Sports Digital Turner Sports
Justin Shaffer Senior Vice President, New Media, MLB Advanced Media, L.P.	Moderator: Terry Lefton Editor-at-Large Sports Business Daily/ SportsBusiness Journal

JULY 2008
SPECIAL EVENT
NEW YORK/ NEW JERSEY BRAND EXCHANGE THINK-TANK

Learn more

MARCH 2008
Members attended PMA's local chapter event:
UTILIZING SPORTS MARKETING TO BUILD INTEGRATED PROMOTIONS
Event sponsor: Ogilvy Action
Moderated by:
Terry Lefton, Editor at Large, SportsBusiness Journal and Sports Business Daily
Speakers:
- Paul E. Asencio, Vice President, Corporate Sales and Services, New York Mets
- Jeannie Goldstein Executive Vice President/ Managing Director, OgilvyAction Sports & Entertainment
- Adam Holzer, Senior Vice President, Integrations and Emerging Media, Fox Cable Networks
- Gary Jacobus, Managing Director, Corporate Sponsorships, United States Tennis Association
- Andrew Kritzer, Associate VP, Sharp Electronics Corporation
- Michael A. Neuman, President, Amplify Sports and Entertainment, LLC

DECEMBER 2007
SPORTS LEADERSHIP ROUNDTABLE
THE FUTURE OF NEW YORK CITY SPORTS
NSMN members raised thousands of dollars for UJA Federation of New York's Sports for Youth initiative. 100% of the ticket fee was donated to the charity.

Speakers:

Welcome & Opening Speaker: Ken Podziba New York City Sports Commissioner	Guest Moderator/ Emcee: Bruce Beck Sports Anchor, WNBC-TV
Carol Blazejowski Senior Vice President/ General Manager New York Liberty	Tracy Dolgin President & CEO YES Network
Lou Lamoriello CEO/President/ General Manager New Jersey Devils	Steve Raab President SportsNet New York (SNY)
Mary Wittenberg President New York Road Runners/ New York City Marathon	Brett Yormark President & CEO Nets Sports & Entertainment

SEPTEMBER 2007
SPORTS & SCANDAL: WHAT WE HAVE LEARNED AND HOW WE PREPARE FOR THE FUTURE
Speakers:
- Jennifer McIntosh, Vice President, Media Relations, World Wrestling Entertainment
- Vince Doria, Senior Vice President, Director of News, ESPN
- Scott Novak, Senior Vice President, Dan Klores Communications
- Mike Paul, President & Senior Counselor, MGP & Associates PR
- Lowell Taub, Athlete Marketing Agent, Creative Artists Agency (CAA) (Marketing Agent for Bode Miller, Shaun Alexander, Ryan Howard, Sidney Crosby & Tony Parker)
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

JUNE 20, 2007
2nd Annual SPORTS Licensing Summit
Produced by National Sports Marketing Network
learn more

MARCH 2007
THE BUSINESS OF LACROSSE: REACHING NEW LEVELS OF POPULARITY IN MAINSTREAM SPORTS
Speakers:
- George Daniel, President, New York Titans
- David Gross, Commissioner, Major League Lacrosse
- Jim Jennings, Commissioner, National Lacrosse League
- Dave Kotowski, President, Long Island Lizards
- Andrew Sippel, SVP, Sports & Product Management, ESPN Customer Marketing & Sales
- Steve Stenersen, Executive Director, US Lacrosse
- Chad Wittman, Senior Product Manager, REEBOK Lacrosse
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

NOVEMBER 2006
THE BUSINESS OF FOOTBALL: NEW SEASON, NEW NIGHT FOR PRIMETIME, NEW LEADERSHIP: WHAT WILL THIS MEAN FOR THE LEAGUE?
OPENING SPEAKER:
State Farm & the National Football League - True Sponsorship Integration
- Bobby Wilkinson, National Sponsorship Marketing, State Farm
Speakers:
- Bob Cramer, President, Genesco Sports Enterprises
- Ron Furman, Senior Vice President, Media/Ad Sales, NFL Network
- Howard Skall, Football Division, Creative Artists Agency (CAA)
- Marc Riccio, Vice President, Sales & Marketing, New York Jets
- Rusty Hawley, Vice President, Marketing, New York Giants
- Will Wilson, EVP, Sales, Arena Football League
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

SEPTEMBER 2006
MIXED MARTIAL ARTS: FIGHTING ITS WAY INTO THE MAINSTREAM
Speakers:
- Brian Diamond, SVP, Sports & Specials, Spike TV
- Bill Nielsen, Senior Director, Global Partnership Marketing, Microsoft X Box
- Michael Sakin, Vice President, Sales & Sponsorship, Ultimate Fighting Championship
- Gareb Shamus, Co-founder & CEO, International Fight League [CEO of Wizard Entertainment Group]
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

JULY 2006
THE BUSINESS OF GOLF
Speakers:
- John Bogusz, EVP, Sports Sales, CBS Television Networks
- Ric Clarson, Senior Vice President, Brand Marketing & Retail Marketing, PGA TOUR (opening remarks)
- Norb Gambuzza, Sr. Executive Director, Integrated Marketing Services, Golf Digest Companies
- Scott Seymour, Senior Vice President, Octagon
- Rick Singer, Director, Worldwide Sponsorship Marketing, IBM
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

JUNE 20, 2006
1st annual SPORTS
Produced by National Sports Marketing Network
learn more

FEBRUARY 2006
SPORTSNET NEW YORK: CREATING A COMPETITIVE BRAND IN AMERICA'S #1 MEDIA MARKET

Speakers:
- Jon Litner, President, SportsNet New York
- Bill Cella, Chairman & CEO, MAGNA Global Worldwide
- Paul Danforth, Vice President, Corporate Sales & Services, New York Mets
- Ron Darling, Analyst, SportsNet New York [Member, 1986 Mets World Championship team]
- Dinn Mann, Senior Vice President / Editor-In-Chief, MLB Advanced Media, L.P.
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

NOVEMBER 2005
FUNDRAISER AND AUCTION FOR JACK LYNCH

SEPTEMBER 2005
GAME ON THE RETURN OF THE NHL
Speakers:
- John M. Cordova, Director, Sports Transaction Management, The Coca-Cola Company
- Mike Golub, Senior Vice President, Business Operation & Marketing, New York Rangers
- Adam Graves, Special Assistant, Prospect Development & Community Relations, New York Rangers (Retired NHL Player)
-Andrew R. Judelson, Group VP, Corporate Marketing, NHL Enterprises
-Sam Flood,Coordinating Producer, NBC Sports
Moderator:
- Terry Lefton,Editor-at-Large, Sports Business Daily & SportsBusiness Journal

AUGUST 2005
ANNUAL SUMMER NETWORKING PARTY

JUNE 2005
WITHOUT WIRES: THE FUTIRE OF WIRELESS SPORTS CONTENT
Speakers:
- W. Brian Barrett, Senior Manager, Business Development, SPRINT
- Bill Carmody, Chief Marketing Officer, Seismicom
- Evan Kamer, Senior Director, New Media & Publishing, National Football League
- Douglas Perlman, Senior Vice President, Television & Media Ventures, National Hockey League
- Adam Ritter, Vice President, Wireless, Major League Baseball, Advanced Media
- Brenda Spoonemore, Senior Vice President, Interactive Services, NBA Entertainment
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sport Business Journal

MAY 2005
THE CHANGING FACE OF SPORTS MEDIA
Speakers:
- Michael Aresco, Senior Vice President, Programming, CBS Sports
- Tracy Dolgin, President & CEO, YES Network
- Tom Jolly, Sports Editor, The New York Times
- Tola Murphy-Baran, Senior Vice President, Marketing, Sirius Satellite Radio
- Jeff Price, Chief Marketing Officer, Sports Illustrated
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

APRIL 2005
COMISSIONER ROUNDTABLE
Hosted by: House of the Association of the Bar of New York State
Speakers:
- Gary Bettman, Commissioner, National Hockey League
- Allen "Bud" Selig, Commissioner, Major League Baseball
- David Stern, Commissioner, National Basketball Association
Moderator:
- Howard Ganz, Partner, Proskauer Rose LLP

MARCH 2005
SPECIAL EVENT: CELEBRATING THE 10TH ANNIVERSARY OF HBO'S REAL SPORTS WITH BRYANT GUMBEL

Matt Lauer interview with Bryant Gumbel
Hosted by the Museum of TV & Radio, New York City

FEBRUARY 2005
Member Networking Night

JANUARY 2005
SPORTSCAST 2005: A SALES FORECAST FROM THE INDUSTRY'S TOP EXECTUTIVES
Panelists:
- Adam Holzer, Senior Vice President, Fox Cable Sports
- Peter Kosann, President, Sales & Marketing, Westwood One / CBS Radio Sports
- Michael Levine, President, Van Wagner Sports Group/Dorna USA
- Bill Schoonmaker, Vice President, Management Director, 361 Sports & Event Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

DECEMBER 2004
HOLIDAY FUNDRAISER / SPORTS AUCTION

Thank you to all of our New York City Chapter members who raised thousands of dollars for STRIKE OUT CANCER.

OCTOBER 2004
THE LONG RUN: INSIDE THE ING NEW YORK CITY MARATHON
Panelists:
- Steve Baskin, Head of Advertising & Sponsorships, ING Americas
- Frank Comerford, President & General Manager, WNBC
- Ann Hinegardner , Vice President Sales & Marketing, New York Road Runners, ING New York City Marathon
- Wes Resse, Manager, Sports Marketing, Continental Airlines
Moderator:
- Ken Podziba, Sports Commissioner, City of New York

SEPTEMBER 2004
SPONSORSHIP VS. MEDIA BUY: THE ETERNAL MARKETING DILEMMA
Panelists:
- John Brody, Senior Vice President, Corporate Sales & Marketing, Major League Baseball
- Paul Danforth, Vice President, Corporate Sales & Services,
New York Mets
- Tom McGovern, Director, Sports Media, OMD/Optimum Sports
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

AUGUST 2004
ANNUAL SUMMER NETWORKING PARTY

MAY 2004
THE BUSINESS OF GOLF
Panelists:
- John Bogusz, Executive Vice President, Sports Sales, CBS Television Network
- Giff Breed, Managing Director of Worldwide Golf and Outdoors, Octagon
- Barry Hyde, Vice President, Global Sponsorship, MasterCard International
- Bart Kendall, Vice President, IMG Golf
- Tom Wade, Chief Marketing Officer, PGA TOUR
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

MARCH 2004
ACTION SPORTS: CATCHING THE NEXT WAVE
Panelists:
- John Bello, Co-Founder, SoBe (South Beach Beverage Company)
- Kevin Monaghan, Vice President, New Business Development, NBC Sports
- Larry Schwartz, Chief Operating Officer, Extreme Explorations
- Chris Stiepock, General Manager, ESPN X Games
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal [NSMN Board of Advisors]

MARCH 2004
COLLEGE MARKETING - MORE THAN JUST THE FINAL FOUR
Panelists:
- Michael Aresco, Senior Vice President, Programming, CBS
- John Bogusz, Executive Vice President, Sports Sales, CBS
- Joel Fisher, Senior Vice President, Sports, Madison Square Garden
- Michael Levine, President, Van Wagner Sports Group/Dorna USA
- Ed Manetta, President, Worldwide Marketing & Media Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/Sports Business Journal

FEBRUARY 2004
TWO NIGHTS, TWO CITIES: ONE GREAT CAUSE
A gathering of sports business professionals and friends in Boston and NYC to raise money to fight cancer. NSMN hosted a special evening of networking, cocktails, music and a silent auction to help raise funds and support the Jack Lynch Fund. The Fund was established to help sports business industry veterans Ed and Dianne Lynch cover family treatment expenses for their son Jack Lynch and the Children's Floating Hospital in Boston where he is being treated. (More than $33,000 was raised at the New York City Chapter fundraiser). Please visit and support www.jacklynchfund.com

JANUARY 2004
THE SUPER BOWL OF ADVERTISING: HOW THE COMMERCIALS WON THE GAME
Panelists:
- Bernice Kanner, Author, "The Super Bowl of Advertising: How the Commercials Won the Game"
- Larry Novenstern, Senior Vice President, Director of National Broadcast Buying, Deutsch, Inc.
- Rick Singer, Director of Sponsorship Marketing, IBM
Moderator:
- Peter Land, General Manager, Edelman

DECEMBER 2003
ANNUAL HOLIDAY PARTY

NOVEMBER 2003
THE DIGITAL COLLISION: THE IMPACT OF NEW TECHNOLOGY ON SPORTS TELEVISION
Panelists:
- Jon Gurevitch, Vice President, CN8 Sports
- Stuart Jacob, President, New Voice Media
- Ray Katz, Vice President, Sales and Marketing, TFN - The Football Network
- Bob Shallow, Vice President, Production, Ventures and Services, IMG/TWI Interactive
Moderator:
- Peter Land, General Manager & Executive Vice President, Edelman

SEPTEMBER 2003
AFTER THE FALL: ATHLETE MARKETING IN THE POST-KOBE BRYANT ERA
Panelists:
- Mike Paul, President, MGP & Associates PR
- Marc Perman, Vice President, Director of Client Marketing, IMG
- Alan Taylor, Chief Executive Officer, Alan Taylor Communications
- Brett Weinroth, Senior Marketing Executive, Athletes & Personalities Division, Octagon
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

JULY 2003
AN OLYMPIAN EFFORT: SALES AND MARKETING OF THE GAMES
Panelists:
- Jeannie Goldstein, Vice President/ Sports and Entertainment Marketing, Frankel
- Brett Goodman, Vice President, Marketing and Business Development, NBC Olympics
- Rob Prazmark, President, Olympic Sales & Mktg, IMG
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

APRIL 2003
NEW KIDS ON THE BLOCK: THE EXPLOSION OF ALL-SPORTS TV NETWORKS
Panelists:
- Chris Bevilacqua, Co-Founder and Executive Vice President, College Sports TV
- Terry Kassel, Senior Vice President, Sales & Sponsorship, The Football Network
- Jay Rosenstein, Chief Operating Officer, The Ice Channel
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

FEBRUARY 2003
CHANGING TIMES: THE NEW ROLE OF SPORTS AGENCIES
Panelists:
- Curt Curtis, Chief Marketing Officer, Octagon
- Jim Millman, President, Millsport
- Doug Pirnie, Senior Vice President, IMG
- Mike Reisman, Principal, Velocity Sports & Entertainment
- Rob Urbach, Executive Vice President, SFX Sports Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

JANUARY 2003
2003 INDUSTRY FORECAST: IS THE STORMY WEATHER OVER?
Panelists:
- Mark Mariani, President, Sales & Marketing, Sportsline.com
- Brandon Steiner, President/CEO, Steiner Sports Marketing
- Peter Stern, President/Founder, Strategic Sports Group
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

DECEMBER 2002
HOLIDAY NETWORKING NIGHT

NOVEMBER 2002
SPORTS LICENSING BOUNCES BACK
Panelists:
- Shawn Lawson Cummings, Vice President, International Licensing and Sponsorship, MLB International
- Jack Haddad, President, Haddad Apparel
- Mark Holtzman, Senior Vice President, Consumer Products, National Football League
- Brian Jennings, Group Vice President, Consumer Product Marketing, National Hockey League Enterprises
- Sal LaRocca, Senior Vice President, Global Merchandising Group, National Basketball Association
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

OCTOBER 2002
NYC2012: CHANGING THE NYC SPORTS LANDSCAPE? WHAT A WINNING BID WOULD MEAN TO LOCAL SPORTS MARKETERS
Guest Speaker:
- Ken Podziba, Commissioner, NYC Sports Commission
Moderator:
- Jennifer Karpf, Director, National Sports Marketing Network

SEPTEMBER 2002
ATHLETES GIVING BACK: ARE OUR ATHLETES DOING ENOUGH IN THEIR COMMUNITIES?
Panelists:
- Karen Buchholz, Vice President, Community Relations and Fan Development, New York Knicks
- Hadley Morash, Executive Director, MVPhilanthropy
- Andrew Tisch, Chairman, Exec. Committee, Loews Corp./ Founder and Chair, The Gift of New York
Moderator:
- Michael Paul, President, MGP & Associates PR

JULY 2002
HITTING THE HISPANIC TARGET
Panelists:
- Paul Archey, Vice President, International Business Operations, Major League Baseball
- Arturo Nunez, Managing Director, National Basketball Association Latin America
- Marjorie Rodgers, Senior Director, Brand & Consumer Marketing, National Football League
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

JUNE 2002
THE MIX OF MUSIC AND SPORTS
Panelists:
- Carmen Liu, Manager, Strategic Marketing & Development, Island Def Jam Music Group
- Pat O'Connor, President, POC Media
- Anucha Browne Sanders, Senior Vice President, Marketing & Business Operations, New York Knicks
- Lindsi Shine, Director of Corporate Marketing, Cornerstone Promotion
- Jeff Sofka, Senior Vice President, The Synergy Group, a corporate division of Clear Channel Entertainment
Moderator:
- Jennifer Karpf, Director, National Sports Marketing Network

MAY 2002
MARKETING THE WORLD CUP: WHY U.S. MARKETERS SHOULD CARE
Panelists:
- Randy Bernstein, YAHOO
- Keith Bruce, Senior Vice President/ Director, Sports Mktg., FCB Worldwide
- Mark Noonan, Major League Soccer
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

APRIL 2002
EVENT MARKETING: WHAT MAKES A GREAT EVENT?
Panelists:
- Mary Pat Augenthaler, Senior Director of Special Events, National Football League
- Jon Lese, Assistant Director, Corporate Events & Promotions, Canon U.S.A
- Barbara Paddock, Vice President, Corporate Sponsorships & Event Marketing, JPMorgan Chase
- Michael Tocci, General Manager, Eastern Region, Hyundai Motor America
- Mary Wittenberg, Chief Operating Officer, New York Road Runners Club/NYC Marathon
- Kevin Wynne, Vice President, Sports & Consumer Sales, Madison Square Garden
Moderator:
- Jill Royster, Sports Marketing & Promotion Manager, Sports Illustrated

MARCH 2002
NETWORKING MIXER

FEBRUARY 2002
BRANDING: NEW WORLD, NEW WAYS
Event Sponsor: IEG SPONSORDIRECT
Panelists:
- John Galloway, Director of Sports Marketing, PEPSI North America
- Brian Jennings, Group Vice President, Consumer Product Marketing, NHL Enterprises
- Larry Novenstern, Senior Vice President, Director of National Buying, Deutsch Inc.
- Fred Popp, Chief Executive Officer/Partner, SME
- Bret Werner, Vice President, Alan Taylor Communications
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

JANUARY 2002
A DIFFERENT SALT LAKE CITY...WHAT LIES AHEAD FOR THE WINTER OLYMPICS? ARE THE OLYMPICS WHAT THEY USED TO BE?
Panelists:
- Brett Goodman, Director, Business Affairs & Business Development, NBC Olympics
- Robert Prazmark, President, Olympic Sales & Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

DECEMBER 2001
CHAPTER HOLIDAY PARTY - NETWORKING PARTY

NOVEMBER 2001
SPONSORSHIP: REACHING YOUR AUDIENCE IN A CHANGING ECONOMY
Panelists:
- Ann Crandall Hinegardner, Chief Marketing Officer, Vice President, Sales & Marketing, New York Road Runners/New York City Marathon
- Lee Stacey, Vice President, Sales & Marketing, New York Jets
- Jennifer Ward, Director, Sponsorship Sales & Marketing, Turner Sports
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

OCTOBER 2001
SPORTS BUSINESS IN THE DOWN ECONOMY: HOW IS OUR INDUSTRY COPING?
Panelists:
- John Fabian, New York Regional Manager, Sponsorship Sales,
The Golf Channel
- Andrew Judelson, VP, Corporate Marketing, National Hockey League
- Brian Mieth, Managing Director, FCB NY
- John Rodenburg, Associate Publisher/Marketing, Sports Illustrated
- Jared Weiss, Executive Vice President, Steiner Sports Marketing
Moderator:
- Terry Lefton, Editor-at-Large, Sports Business Daily/SportsBusiness Journal

JULY 2001
SUMMER NETWORKING EVENT & EXPO
Exhibitor List:
- DMX Sports: www.dmxsports.com
- ESPN Zone: www.espnzone.com
- Heidrick & Struggles/Leaders Online: www.leadersonline.com
- Korn/Ferry Futurestep: www.futurestep.com
- Mirella Media: www.mirellamedia.com
- RSL Communications: www.promotionlink.com
- Smartix: www.smartixs.com
- Sports & Arts in Schools Foundation: www.sasfny.com
- Strategic Research Institute: www.srinstitute.com
- Winston Staffing Services
- World Research Group: www.interactivesportsonline.net

JUNE 2001
READING THE JOB MARKET IN A DOWN ECONOMY: HEAR FROM THE PEOPLE IN THE THICK OF THE BUSINESS
Panelists:
- James Celentano, KornFerry/Future Step
- Jill Miller, Director of Human Resources, IMG
- Matt Schwartz, Leaders Online
Moderator:
- Cathy Griffin, Principal, Global Entertainment/Media and Sports Practice, Korn Ferry International

MAY 2001
ATHLETES IN CRISIS: HOW IMPORTANT IS AN ATHLETE'S REPUTATION?
Panelists:
- Bob Cramer, Vice President, Global Sponsorships/Event Marketing, Mastercard
- Peter Land, General Manager, Edelman
- Mike Paul, President, MGP Sports PR
- Russ Spielman, Senior Vice President, SFX Talent Marketing
Moderator:
- Terry Lefton, The Industry Standard

APRIL 2001
SPORTS MARKETING UNDER THE AGENCY UMBRELLA
Panelists:
- Jim Millman, Chairman/Chief Executive Officer, Millsport
- Tom George, Senior Vice President, Athlete Marketing, Octagon
- Doug Pirnie, Senior Vice President, IMG
Moderator:
- Terry Lefton, The Industry Standard

FEBRUARY 2001
SPORTS ON THE NET- CUTTING EDGE LEGAL ISSUES
Event Sponsor: ESPN SPORTS POLL
Panelists:
- John Horowitz, Business Development, Smallworld.com
- Frank Mayer, Esq., Montgomery, McCracken, Walker & Rhoads
- David Proper, Counsel, National Football League
Moderator:
- Professor Mark Conrad, Fordham University (Formerly, Editor, Sportslawnews.com)

DECEMBER 2000
NATIONAL FOOTBALL LEAGUE: THE SPORT OF GIVING
Guest Speaker:
- Beth Colleton, Director, Community Affairs, National Football League

NOVEMBER 2000
THE INNER WORKINGS OF A NASCAR SPONSORSHIP
Guest Speaker:
- Brett Yormark, Vice President, Corporate Marketing, NASCAR

SEPTEMBER 2000
ATHLETES GIVING BACK: THE IMPORTANCE OF CAUSE RELATED MARKETING
Panelists:
- Ann Liguori, President, Ann Liguori Productions
- Marc Pollick, President, The Giving Back Fund

JULY 2000
SPORTS ON THE NET - BUILDING THE SPORTS WEB SITE OF THE FUTURE- EVOLVING WITH YOUR CUSTOMERS
Event Sponsor: ESPN SPORTS POLL
Panelists:
- Michael Dingle, Blast Radius
- Matt Genova, Rivals.com
- Alex Gomez, One-on-One Sports
- Richard Pachino, IPIX

JUNE 2000
THE GREATEST MOMENTS IN SPORTS ARE HAPPENING IN YOUR NEIGHBORHOOD
Event Sponsor: www.myteam.com
Panelists:
- Sally Cunningham, Executive Director, National Council of Youth Sports
- Steve Keener, Little League Baseball International
- Mark Noonan, Major League Soccer
- Mary Wittenberg, New York Road Runners Club
Moderator:
-Terry Lefton, Editor-at-Large, BRANDWEEK

MAY 2000
THE IMPORTANCE OF SPORTS RESEARCH
Presented by: ESPN SPORTS POLL
Panelists:
- Larry Lloyd, General Motors Brand Research
- Tracy Schoenadel, TNS/ESPN Sports Poll

APRIL 2000
THE CHANGING SPORTS FAN IN THE NEW MILLENNIUM
Panelists:
- Rob Fox, ESPN Sports Poll
- Marc Riccio, New York Jets
- Frank Stadulis, USfans.com
Moderator:
- Terry Lefton, Editor at Large, BRANDWEEK

FEBRUARY 2000
COLLEGE SPORTS 2000
Panelists:
- Mary Beth Childs, Lincoln Mercury
- Jeff Fogelson, Seton Hall University
- Ed Manetta, St. John's University
Moderator:
- T.J. Nelligan, Nelligan Sports Marketing

JOIN THE NEW YORK CITY CHAPTER

New York City chapter BOARD

Michael Aresco
CBS Sports

Lisa Baird
United States Olympic Committee

Michael Bass
National Basketball Association

Ray Bednar
Hyperion Marketing Returns

Glenn Burlingame
Zeichner Ellman & Krause LLP

Kathy Carter
Soccer United Marketing &
Major League Soccer

Bob Cramer
Glaceau

James (Curt) Curtis III
CCA

Tracy Dolgin
YES Network

Greg Economou
Madison Square Garden Sports

Joe Favorito

Ed Horne
Madison Avenue Sports & Entertainment

Terry Lefton
Sports Business Daily &
Sports Business Journal

Tim McGhee
IMG Consulting

Tom McGovern
Optimum Sports

Thomas Murphy
UConn Sports Marketing /
IMG College

Tola Murphy-Baran
The Holgate Group

Michael Neuman
Scout Sports and Entertainment

Larry Novenstern
Orion Trading

Ed O'Hara
SME

Donna Orender

Steve Phelps
NASCAR

Doug Pirnie
Doug Pirnie Consulting

Kenneth Podziba
Bike New York

Rob Prazmark
21 Marketing

Jeff Price
The Sporting News

Mike Reisman
Team Epic

Michael Robichaud
MasterCard Worldwide

Ralph Santana
Samsung America

Jeff Shifrin
Octagon North America

Rick Singer
IBM

Brett Yormark
Nets Sports and Entertainment, LLC

HardRockCafe

Sophistication infused with funk, Hard Rock Cafe Times Square
offers stellar service and modern elegance. Come experience the cuisine, music and distinctive design. Day or night there is something to fit every mood and satisfy every impulse. Whether it is an intimate gathering of 20 or a full venue buyout of 1,200 guests...let’s make it an event everyone will be talking about. Our banquet chef has over 15 years experience, has catered backstage affairs for the likes of Ozzy Osbourne and Bon Jovi and has delighted the guests of some of the biggest Fortune 500 companies with his imaginative event menus, both traditional and kosher style. We serve it up with a dramatic flair, only reserved for rock royalty. Love All. Serve All.
That's the mantra of Hard Rock and our team. Consumed with treating guests like rock stars, the ultimate VIPs, Hard Rock has an entourage
of staff determined to spoil them rotten. From the moment your guests arrive to the second the last limousine leaves, our staff will be on hand to anticipate and fill every need.
________________________

For more information, please contact Melyssa Mercado at 646-292-3986 or by email at melyssa_mercado@hardrock.com. Mention NSMN!

Advertise with NSMN

Founded in 1998, the National Sports Marketing Network (NSMN) is the exclusive trade organization for the sports business industry in the United States.