October 19, 2005

Grand Hyatt, New York City
www.thenextbigidea.com
ONLY $595 for NSMN MEMBERS!

Featured panel discussion:

"Double Play: The Convergence of Sports and Entertainment" Sports, TV, movies and music each offer successful marketing models. But when sports and branded entertainment work in unison, the result can cut through the clutter of advertising messages and enable you to reach your target audience in a unique and effective way. Executives from sports and entertainment will share their insights and demonstrate how the power of sports can help you build your brand, engage your customers and sell your products.

CONFERENCE SPEAKERS INCLUDE:

• LINDA MCMAHON (KEYNOTE ADDRESS!)
  CEO, WORLD WRESTLING ENTERTAINMENT, INC
• MICHAEL ARESCO
  SENIOR VICE PRESIDENT, PROGRAMMING, CBS SPORTS
• JEFF PRICE
  VICE PRESIDENT/CHIEF MARKETING OFFICER, SI
• CHRIS EAMES
  SENIOR VICE PRESIDENT, SPORTS & ENTERTAINMENT SPONSORSHIP & MARKETING, TBS & TNT
• JOHN MEINDL
  SPORT CONSULTING GROUP INC.
• DOUG PERLMAN
  SENIOR VICE PRESIDENT, TELEVISION & MEDIA VENTURES
  NATIONAL HOCKEY LEAGUE
• LINDA YACCARINO
  EXECUTIVE VICE PRESIDENT/GENERAL MANAGER, ENTERTAINMENT SALES, TBS & TNT
  
  View the entire conference agenda

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