National Sports Marketing Network
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   Produced by National Sports Marketing Network
September 10, 2008
8:00AM - 5:00PM

Hilton New York
New York City
About Event | Agenda | Attendee List | Press Coverage  | Sponsors | Exhibitors | Media Credentials | Accommodations | Past Conferences
Untitled Document
 

Rick Alessandri
ESPN Consumer Products

Rick Becker

VF Activewear

Stuart Crystal

Major League Soccer

Blake Davidson
NASCAR

Mary Pat Gillin
National Basketball Association

Donna Goldsmith
World Wrestling Entertainment

Rick Isaacson

IMG Licensing 
 
Brian Jennings
National Hockey League

Leo Kane
National Football League

Terry Lefton
Sports Business Daily
Sports Business Journal

Michael Loparo
Arena Football League

Leo McCullagh
Brand Ideology LLC
 
Jeffrey Pollack
World Series of Poker

Brandon Steiner
Steiner Sports Marketing

Greg Via
The Gillette Company

Kit Walsh
CLC

 
 

THIS EVENT HAS BEEN POSTPONED.
FOR ADDITIONAL INFORMATION, PLEASE CALL 212-227-1300. THANK YOU.


 8:00 - 9:00 AM
 Attendee Check-in & Networking Reception
 Continental Breakfast Buffet

 9:00 AM
 Conference Begins
 Welcome by National Sports Marketing Network & Sports Licensing Summit Board members

 OPENING REMARKS
 "The State of Sports Licensing: Fad or Trend: Sports Licensing Breaks from the Pack"

IRA MAYER
President & Publisher
The Licensing Letter

 9:45 - 11:45 AM
 EXECUTIVE THINK-TANK
 Group Talk Among the Leading Sports Licensing Executives

RICK ALESSANDRI
Senior Vice President,
ESPN Consumer Products
Managing Director, X Franchise
DONNA GOLDSMITH
Executive Vice President,
Consumer Products
World Wrestling Entertainment, Inc.
RICK BECKER
Vice President, Sales
VF Activewear


BRIAN JENNINGS
Executive Vice President, Marketing
National Hockey League
MARTIN BROCHSTEIN
Senior Vice President,
Public Affairs & Information, International Licensing Industry Merchandisers Association (LIMA) [FACILITATOR]
PHOTO
COMING
SOON
LEO KANE
Vice President,
Consumer Products
National Football League
STUART CRYSTAL
Vice President,
Consumer Products
Major League Soccer,
Soccer United Marketing
TERRY LEFTON
Editor-At-Large
Sports Business Daily &
Sports Business Journal

[FACILITATOR]
BLAKE DAVIDSON
Managing Director,
Licensed Products
NASCAR
MICHAEL LOPARO
Vice President, Consumer Products & Sponsorship Sales
Arena Football League
JOHN DEWAAL
Vice President,
Brand Communication
New Era Cap
GREG VIA
Global Sports Marketing
The Gillette Company
MARTIN D. FERN
Partner
Fox Rothschild LLP
KIT WALSH
Senior Vice President, Marketing
The Collegiate Licensing Company
- an IMG Company
NADINE GELBERG, Ph.D.
Vice President, Sports Industry
TNS
   
Additional Speakers to be announced

 11:45 AM - 12:00 PM
 NETWORKING BREAK

 12:00 - 1:00 PM
 LUNCHEON

 1:00 PM
 KEYNOTE ADDRESS: THE GLOBAL GAME: THE NEW LANGUAGE OF BASKETBALL

For the past 20 years, the NBA has strategically been developing its business overseas. The Beijing Olympics featured 81 current and former NBA and WNBA players representing their countries in basketball with five of those athletes serving as their respective nation's flag bearers during the Opening Ceremonies.

NBA Deputy Commissioner Adam Silver will discuss the league's strategy for growth, highlighting the NBA's merchandising business as essential in building the fan base on a global basis.




ADAM SILVER

Deputy Commissioner & Chief Operating Officer
National Basketball Association


 

Mr. Silver has been instrumental in many league accomplishments, including playing a key role in the negotiations of the league’s last two television agreements, the last three Collective Bargaining Agreements with the NBA Players Association, and the development of the WNBA and NBA Development League. During Mr. Silver's tenure, the NBA has seen rapid expansion of its digital activities as NBA Entertainment launched NBA TV – the league’s 24-hour television channel – and developed the NBA.com Network, which consists of more than 60 unique Web sites including NBA.com, WNBA.com, NBADLeague.com, team sites for the three leagues, and ten international sections of NBA.com. Silver also oversees the NBA’s and WNBA’s game telecasts, which are carried in 215 countries in 41 languages.

NBA Entertainment’s Global Merchandising Group -- responsible for the product development, merchandising, licensing, sales development, e-commerce, retail and direct-to-consumer initiatives of the NBA and WNBA – has seen record growth during Mr. Silver’s tenure and sales of NBA and WNBA merchandise exceeded $3 billion at retail last year. Also under Mr. Silver’s supervision are the Global Media Properties and Marketing Partnerships divisions, as well as the advertising sales within the league’s extensive media inventory.

Mr. Silver has consistently been named one of the 100 Most Influential People in Sports by BusinessWeek, the Sporting News and the SportsBusiness Journal. He has also been recognized by Time Magazine and CNN on their list of Global Business Influentials, which features 20 of the world’s leading corporate executives.  Mr. Silver joined the NBA in 1992 and previously served under Commissioner Stern as Special Assistant to the Commissioner; NBA Chief of Staff; Senior Vice President and COO, NBA Entertainment; and President and COO, NBA Entertainment.


 1:45 - 2:00 PM
 NETWORKING BREAK

 2:00 - 3:15 PM
 CEO ROUNDTABLE
   
DARREN ROVELL [MODERATOR]
Sports Business Reporter
CNBC
FRANK CERULLO
CEO
GameWear, Inc.
MICHAEL G. RUBIN
CEO
GSI Commerce
BROCK WEATHERUP
CEO
Fathead LLC
SOL WERDIGER
President & CEO
Outerstuff Ltd.

Additional Speakers to be announced

 3:15 - 3:30 PM
 NETWORKING BREAK

 3:30 - 5:00 PM
 GLOBAL LICENSING DISCUSSION




MARTIN BROCHSTEIN
[MODERATOR]
Senior Vice President,
Public Affairs & Information,
International Licensing Industry Merchandisers Association (LIMA)

SAL LAROCCA

Senior Vice President, Global Merchandising
National Basketball Association



Additional Speakers to be announced


 5:00 PM
 CLOSING REMARKS
CONFERENCE ADJOURNS



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