Board Member

DAVID WRIGHT
Chief Commercial Officer
U.S. Soccer Federation

In September 2020, David Wright was named the Chief Commercial Officer of the U.S. Soccer Federation.  

A sports business industry veteran, Wright brings more than 20 years of strategic management and business growth leadership to U.S. Soccer at the professional and international levels of sports.

For the last four years, Wright has served as Chief Marketing & Commercial Officer at Minor League Baseball (MiLB), leading all marketing and commercial business units, including business strategy & research, marketing, brand development, communications, media and content, business development and partnership marketing. In addition, Wright oversaw the MiLB Enterprises initiative, designed to maximize commercial value by leveraging the power and overall scale of MiLB’s 160 teams.

During Wright’s time with Minor League Baseball, the sports organization experienced exponential commercial growth and increased club returns through the fully integrated Enterprise model. Attracting industry-leading brands like Nationwide, Nestle, and Applegate, among others, Wright helped to cement MiLB as an emerging marketing platform rivaling more established national commercial properties. Wright’s commitment to diversity and inclusion, innovative technology, compelling content and fan-centric platforms like Copa de la Diversión, contributed to consistent fan engagement increases during his tenure, including eclipsing 41.5 million attendees in 2019 (representing a +2.6% YoY increase).

Wright joined MiLB from Major League Soccer (MLS) and Soccer United Marketing (SUM), where he served as its Senior Vice President, Global Sponsorship in his last role. He oversaw new business efforts for the premier soccer properties in North America (including U.S. Soccer, MLS and the Mexican National Team) that led to breakthrough partnerships with some of the biggest brands in sport and entertainment. In addition, Wright also managed a partnership marketing team tasked with day-to-day management, growth and retention of more than 40 MLS/SUM partners.

A former SportsBusiness Journal Forty Under 40 Award recipient, Wright earned a Bachelor of Science in kinesiology from Indiana University and a Master of Science in sports management from the University of Massachusetts. Wright was a member of the IU Men’s Soccer Team.  A Corporate Member, he serves on the Board of the National Sports Marketing Network (NSMN).