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DECEMBER 2009
THE EVOLUTION & ROLE OF ROI IN SPORTS: WHY MEASUREMENT SHOWS SPORTS SPONSORSHIP IS A MAJOR ELEMENT OF THE MARKETING MIX
A sports marketing industry gathering to discuss the importance of sports sponsorship as part of a company’s overall global marketing plan.
Speakers:
JIM ANDREWS
Senior Vice President/Editorial Director
IEG, LLC
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JON LAST
President
Sports & Leisure Research Group
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AMY LATIMER
Senior Vice President
Sales and Marketing
TD Garden & Boston Bruins
(PANEL MODERATOR)
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MICHAEL NEUMAN
President
Amplify Sports & Entertainment
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MARK NOONAN
President - Americas
Repucom International
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GREG VIA
Global Sports Marketing
The Gillette Company / Proctor & Gamble
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BRIAN WILLIAMS
Senior Vice President, Digital Marketing & CRM
Kaleidoscope & General Motors R*Works
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JULY 2009
DEUTSCHE BANK CHAMPIONSHIP BUSINESS BREAKFAST
Panelists:
- Seth Waugh, CEO, Deutsche Bank Americas
- Mark Steinberg, SVP & Global Managing Director of Golf, IMG
- Eric Baldwin, Championship Director, Deutsche Bank Championship
Moderator:
- Tim Rosaforte, Golf Analyst, Golf Channel / Senior Writer, Golf World
MAY 2009
NSMN SPORTS TACKLES CANCER Fundraiser
Hosted by House of Blues, Boston
 
MARCH 2009
THE STATE OF SOCIAL MEDIA IN SPORTS: WHAT EVERY SPORTS MARKETER NEEDS TO KNOW TO GENERATE REVENUE, INCREASE FAN BASE, SELL MERCHANDISE AND ATTRACT NEW BUSINESS TODAY
A look at how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases.
Event Sponsor:
Speakers:
Sam Kennedy
Executive Vice President, Chief Sales & Marketing Officer
Boston Red Sox |
Michael Lowe
Senior Interactive Marketing Manager FootJoy,
Acushnet Company |
Steve Semelsberger
Senior Vice President and General Manager Pluck |
Justin Shaffer
Founder, Hotpotato
Former SVP, New Media, MLB Advanced Media, L.P |
Jim Ricotta
President & CEO
Azuki Systems |
Moderator:
Pete Vlastelica
CEO
Yardbarker |
FEBRUARY 2009
THE STATE OF THE ECONOMY & HOW IT IMPACTS THE SPORTS INDUSTRY
Moderator: Jennifer Karpf, Director, National Sports Marketing Network
Speakers:
NOVEMBER 2008
THE
BUSINESS OF FOOTBALL:
HOW SPONSORSHIP, COLLECTIVE BARGAINING, MEDIA,
TECHNOLOGY & SOCIAL MEDIA CONTINUE TO
CHANGE THE GAME
Speakers:
Moderator:
Mike Lynch
Sports Anchor
WCVB-TV Channel
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Doug Flutie
College Football Analyst,
ABC Sports & ESPN / Former Quarterback, NFL
& Canadian Football League / Winner, Heisman
Trophy / 1984
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SEPTEMBER 2008
A VIEW FROM THE SIDELINES:
A THINK-TANK FEATURING NEW ENGLAND SPORTS LEGENDS
Boston's athletes of yesterday gather to discuss today's sports news, sports
business trends, athletes today, their current work
and their community initiatives.
VIEW EVENT
PAGE
FEBRUARY 2008
THINK-TANK: SPORTS & SCANDALS:
WHAT WE HAVE LEARNED & HOW WE PREPARE FOR THE FUTURE
Participants:
- Steve Burton, Sports
Anchor, CBS
- Jill Geer, Director of Communications,
USA Track & Field
- Amy Latimer, Senior Vice President,
Sales & Marketing, Boston Bruins & TD Banknorth
Garden
- Kristine Lilly, Former Captain,
U.S. Women's National Soccer Team / Founding Player,
WUSA (Boston Breakers)
- John Lynch, Vice President, Head
of Global Communication,
REEBOK
- Christian Megliola, Senior Vice
President, Chief Sports Strategist,
Regan Communications Group
- Peter Roby, Athletics Director, Northeastern
University, (Former Director,The Center for the
Study of Sport in Society)
- Jerry Solomon, President, StarGames /
Agent for Olympic Figure Skater Nancy Kerrigan
- Jessamy Tang, Chief
Executive Officer, 890 ESPN Boston & 1400 ESPN Lowell
- Greg Via, Global Sports Marketing,
Gillette
- Moderators:
-
David Woodman, Former Senior Vice
President/General Manager,
Comcast SportsNet
- Professor Stephen Greyser, Richard
P. Chapman Professor of Business Administration (Marketing/Communications)
Emeritus, Harvard Business School
JUNE 2007
THE EVOLUTION OF NASCAR
IN NEW ENGLAND: ROUSH FENWAY RACING: HOW THE PARTNERSHIP
WILL HELP FURTHER DEVELOP THE SPORT IN THE NORTH
Welcome by:
Mike Dee, President, Fenway
Sports Group / Chief Operating Officer, Boston Red Sox
Speakers:
- Ray Guilbault, Senior Vice President,
NESN
- Mark Lev, Executive Vice President,
Fenway Sports Group
- Jim Obermeyer, Managing Director, Brand
and Consumer Marketing, NASCAR
- Geoff Smith, President, Roush Fenway Racing
- Bill Wynne, North America Motorsports
Marketing Manager,
Ford Racing Technology
Moderator:
- Ed Lynch, Director of Business
Development, Sports & Entertainment, Sentient Jet,
Inc.
JULY 2006
THE BUSINESS OF GOLF
Hosted at
Granite Links Golf Club
Opening Remarks: The State of Golf By Tom Nolan, Publisher, GOLF World Magazine
Speakers:
- Jane
Blalock, Founder & CEO, JBC Golf
- Steve Dow, Vice President, Group
Account Director, MPG / Arnold
- David M. Lafrennie, Assistant Vice
President, External Communications, Hartford Life
- Tom Nolan, Publisher, Golf World
Magazine
- Tracy West, Tournament Director,
Bank of America Championship/ President & CEO, Hayson
Sports Group
Moderator:
- Ed Lynch, Director of Business
Development, Sports, Sentient Jet, Inc.
JANUARY 2006
SUPER BOWL ADVERTISING:
HOW THE COMMERCIALS HAVE BECOME PART OF THE GAME
Speakers:
- Marc Gallucci, CEO & Owner, Fort Franklin
- Lou Imbriano, Chief Marketing
Officer, New England Patriots;
Vice President/COO, New England Revolution (formerly)
- Eric Kraus, Vice President, Corporate
Communications, Gillette
- John Moore, Senior Vice President/Group
Media Director, Mullen
(Client: Monster - Super Bowl Advertiser from 1999-2001)
- Grant Pace, Partner/Executive
Creative Director, Conover Tuttle Pace (Creator
of the original Bud Bowl ads for Anheuser Busch)
Moderator:
- Kathy Kiely, President, The Ad Club
DECEMBER 2005
ANNUAL HOLIDAY PARTY
OCTOBER 2005
GAME ON: THE RETURN OF
THE NHL
Event Sponsor:
Speakers:
- Charlie Jacobs,
Executive Vice President, Boston Bruins
- Brian Jennings, Group
Vice President, Consumer Products Marketing, National Hockey League
- John Frascotti, Senior Vice President and General Manager,
Reebok Performance Division, Reebok (formerly)
- Sean McGrail, President,
New England Sports Network
- Fred Popp, CEO,
SME Branding
Moderator:
- Dale Arnold, Boston Bruins Play-by-Play Announcer & Co-host of
WEEI's "Dale & Holley" show
SEPTEMBER 2005
ANNUAL SUMMER NETWORKING
PARTY
JULY 2005
THE CHANGING FACE OF BOSTON
SPORTS MEDIA
Event Sponsor:
Speakers:
- Julie Kahn, General Manager, Sports Radio
850 WEEI, Boston
- Jerry Solomon, President, The Football
Network
- Joe Sullivan, Sports Editor, The
Boston Globe
- David Woodman, General Manager, Fox
Sports Net New England
Moderator:
- Jim Delaney, Director of Marketing &
Public Relations, TD BankNorth Garden
MAY 2005
NSMN
SPRING MIXER - MEMBER
NETWORKING NIGHT
APRIL 2005
A
NETWORKING NIGHT AT THE INSTITUTE OF CONTEMPORARY ART
MARCH 2005
SPORTSCAST 2005: A SALES
FORECAST FROM THE INTUSTRY'S TOP EXECUTIVES
Speakers:
- Doug Hall, Director, Marketing Services,
Monster (formerly)
- Ed Lynch, Principal, All Access Sports
and Event Marketing (formerly)
- Barry McNulty, Director of National
Sales, Host Communications (formerly)
- Jim Rushton, Director of Sales, Sports
Radio 850 WEEI
Moderator:
- Jennifer Karpf, Founder/Director,
NSMN
DECEMBER 2004
HOLIDAY FUNDRAISER &
SPORTS AUCTION FOR:
Thank you to all of the Boston Chapter
members who raised thousands of dollars for STRIKE OUT
CANCER.
NOVEMBER 2004 (panel
& game)
BEANTOWN & BASKETBALL:
SALES AND MARKETING THE CELTICS WAY
Panelists:
- Vin Capozzi, Senior Vice President,
Sales & Marketing, Harvard Pilgrim Health Care
- Rich Gotham, Executive Vice President,
Sales and Marketing, Boston Celtics
- Scott O'Neil, Senior Vice President,
Team Marketing, National Basketball Association
- Ralph Tricomi, Jr., Regional Marketing
Manager, Lincoln Mercury
- David Woodman, Senior Vice President/General
Manager, Fox Sports Net New England (formerly)
Moderator:
- Ian Thomsen, Senior Writer, Pro Basketball,
Sports Illustrated
OCTOBER 2004
MEMBER NETWORKING
NIGHT
SEPTEMBER 2004
START YOUR
ENGINES: MARKETING NASCAR IN NEW ENGLAND
Panelists:
- Jon Di Gesu, Director of Communications,
Sylvania
- Jon McGahan, Vice President, Marketing,
New Hampshire International Speedway
- Brett Yormark, Vice President, Corporate
Marketing, NASCAR (formerly)
Moderator:
- Terry Lefton, Editor-at-Large,
Sports Business Daily/Sports Business Journal
AUGUST 2004
ANNUAL SUMMER NETWORKING
PARTY
JULY 2004
GOING FOR GOLD:
BUILDING BUZZ IN ANTICIPATION OF THE 2004 SUMMER GAMES
Opening Remarks:
- Jeff Taylor, Founder and Chief Monster,
Monster
Panelists:
- Colleen Fitzpatrick, Director Sports/Event
Marketing, John Hancock Financial Services/Manulife
- Brett Goodman, Vice President, Marketing
and Business Affairs, NBC Olympics
- Doug Hall, Director, Marketing Services,
Monster (formerly)
- Rob Prazmark, President, IMG Olympics
(formerly)
Moderator:
- Peter Blacklow, Chief Marketing
Officer, WorldWinner
JUNE 2004
NSMN MEMBER BASKETBALL TOURNAMENT
Hosted by Basketball City, Boston
MAY 2004
MEMBER NEWORKING NIGHT
APRIL 2004
BRANDS AT PLAY: HOW NEW ENGLAND’S TOP COMPANIES MAKE SPORTS WORK
Panelists:
- Doug Hall, Director, Marketing Services,
Monster
- Eric Kraus, Vice President, Corporate
Communications, The Gillette Company
- David Lafrennie, Director, Corporate
Marketing, Hartford Life
- Christine Madigan, Corporate Marketing
Services Manager, New Balance
- Kristin Tallman, Senior Vice President,
Director, Corporate Sponsorships/Marketing Integration,
Citizens Bank (formerly)
Moderator:
- Terry Lefton, Editor-at-Large,
Sports Business Daily/ Sports Business Journal
MARCH
2004
ATHLETE MARKETING IN THE Post-Kobe Bryant Era
Panelists:
- John Holloran, Marketing Manager,
Pepsi New England (formerly)
- Sam Kennedy, Vice President Sales
and Corporate Partnerships, Boston Red Sox
- Todd Krinsky, Vice President, RBK
division, Reebok
- Kristen Kuliga, Principal, K Sports
and Entertainment
- Jerry Solomon, President, TFN, The
Football Network
- Chip Tuttle, Partner, Conover Tuttle
Advertising and Public Relations
Moderator:
- Mark Lev, Executive Vice President, Sales and Marketing,
ANC Sports Enterprises (formerly)
FEBRUARY
2004
TWO NIGHTS, TWO CITIES: One Great Cause
Networking & Silent Auction
hosted by NSMN
A gathering of sports business professionals and friends
in Boston and NYC. NSMN hosted a special evening of
networking, cocktails, music and a silent auction to
help raise funds and support the Jack Lynch Fund. The Fund was established
to help sports business industry veterans Ed and Dianne
Lynch cover family treatment expenses for their son
Jack Lynch and the Children’s Floating Hospital
in Boston where he is being treated. (More than $24,000 was raised at the Boston fundraiser. More than $55,000 was raised together in Boston and NYC)
JANUARY
2004
MEMBER NETWORK NIGHT
NOVEMBER
2003
MARKETING THE NHL AND THE Boston Bruins: What's Ahead For 2003-04
Event Sponsor: New England Hockey
Journal
Panelists:
- Richard Krezwick, President and CEO,
FleetCenter / Executive Vice President, Boston Bruins
(fomerly)
- Tom Manchester, Field Marketing Manager,
Dunkin' Donuts
- Bryant McBride, President and CEO,
Vision Sports & Entertainment Partners (formerly)
- John Ratoff, Vice President, Corporate
Sponsorships, BankNorth
Moderator:
- Terry Lefton, Editor-at-Large, Sports
Business Daily/Sports Business Journal
SEPTEMBER 2003
SOLE SURVIVORS: WHAT'S
DRIVING THE ATHLETIC SHOE INDUSTRY?
Panelists:
- John Frascotti, Senior Vice President,
Licensing & New Business Development, Reebok International
Ltd. (formerly)
- Paul Heffernan, Vice President, Global
Marketing, New Balance
Moderator:
- Terry Lefton, Editor at Large, Sports
Business Daily/Sports Business Journal
AUGUST 2003
THE BUSINESS OF SOCCER: THE COMPETITION for Fans, Sponsors and Media
Panelists:
- Frank Dell'Apa, Writer, The Boston
Globe
- Rick Faubert, Assistant GM, Boston
Breakers (formerly)
- Lou Imbriano, Vice President &
Chief Marketing Officer, New England Patriots, New England
Revolution & Gillette Stadium (formerly)
- Kristine Lilly, Player/Captain, Boston
Breakers (formerly)
- John Stevenson, Vice President &
General Manager Teamsports, PUMA North America
Moderator:
- Jason Howarth, Senior Account Director,
Conover Tuttle
JULY 2003
NSMN had the special opportunity
to attend the WBZ BusinessBreakfast
presented by WBZ NewsRadio and the FleetBoston Classic.
Panelists:
- Donna Fiedorowicz, Vice President,
Tournament Business Affairs, "Champions Tour"
- Keith Ritter, Senior Vice President,
New Business Development, National Hockey League
- Don Sweeney, Dallas Stars Defenseman
- Bob Gilder, 2002 FleetBoston Classic
Champion
JUNE 2003
REACHING OUT: A NIGHT CELEBRATING
THE CHARITABLE EFFORTS OF OUR BOSTON ATHLETES
A night featuring New England's
Participating charities included:
-- Active Force Foundation
-- AJ Mleczko Charity on Ice
-- Antoine Walker Celebrity Golf Classic
-- Heart of Boston Foundation
-- MVPhilanthropy
-- Nashawtuc Charities, Inc./FleetBoston Classic
-- NewFund
-- Nomar 5 Fund
-- The 8 Foundation
-- The Cam Neely Foundation For Cancer Care
-- The Doug Flutie, Jr. Foundation for Autism
-- The Giving Back Fund
-- The Jimmy Fund Golf Program
-- The Red Auerbach Youth Foundation
-- The Travis Roy Foundation
-- The Truth Fund
MAY 2003
CHANGING TIMES: BUYING AND SELLING
IN THE DOWN ECONOMY: BOSTON AND BEYOND
Panelists:
- Ed Horne, President, NHL Enterprises
(formerly)
- John Lynch, Vice President of Sports
Marketing, Reebok
- Tom Manchester, Field Marketing Manager,
Dunkin' Donuts/Baskin Robbins
- John Schemerhorn, Vice President,
General Sales Manager, Fox Sports Net (formerly)
Moderator:
- Mark Lev, Executive Vice President,
ANC Sports Enterprises (formerly)
APRIL 2003 - SPECIAL
EVENT
THE CHANGING FACE OF BOSTON
SPORTS
Event Sponsors:
Dunkin'
Donuts, John Hancock Financial Services, Vision Sports
& Entertainment Partners
Panelists:
- Wyc Grousbeck, Managing Partner
& CEO, Boston Celtics
- John Henry, Principal Owner, Boston
Red Sox
- Charlie Jacobs, Executive Vice President,
Boston Bruins & FleetCenter
- Jonathan Kraft, Vice Chairman, New
England Patriots
Moderator:
- Bob Lobel, Sports Director, WBZ-TV
APRIL 2001
THE BUSINESS OF WOMEN'S SPORTS
Panelists:
- Sharon Barbano, Group Director,
Reebok Women's Global Marketing
- Karin Piscitelli, Director of Marketing
& Sponsorships, Boston Breakers (formerly)
- Ann Sanders, Executive Director,
NewFund
- Kim Zayotti, General Counsel, Woolf
Associates (formerly)
JANUARY 2001
REACHING OUT WITH THE NEW ENGLAND
PATRIOTS--A LOOK AT THE TEAM'S COMMUNITY SERVICE EFFORTS
Keynote Speaker:
- Don Lowery, Vice President, Player
Development & Community Affairs, New England Patriots
OCTOBER 2000
COLLEGE SPORTS IN THE BOSTON
MARKETPLACE: WHAT BRANDS LOOK FOR FROM HIGHER EDUCATION
Panelists:
- Jeff Cohen, Athletic Director,
Brandeis University
- Gene DeFilippo, Athletic Director,
Boston College
- Dr. Ed Stoner, Associate Director,
Athletics/Business Affairs, UMass Lowell
AUGUST 2000
THE IMPORTANCE OF SPORTS RESEARCH
Presented by: TNS Intersearch
&ESPN SPORTS POLL
Panelists:
- David W. Kocsis, Ph.D., National
Football League
- Rob Fox, TNS Intersearch & ESPN
SPORTS POLL
MAY 2000
TRENDS IN ATHLETE PRODUCT ENDORSEMENT
Panelists:
- Phil Gloudemans, Senior Vice
President, Agnew Carter MS&L
- Peter Roby, Vice President, Marketing,
North America, Reebok (formerly)
Moderator:
- Robert Ruxin, Managing Director,
S/R Associates
MARCH 2000
ATHLETES GIVING BACK: THE IMPORTANCE
OF CAUSE RELATED MARKETING
Panelists:
- Kristen Kuliga, Woolf Associates
(formerly)
- Marc Pollick, Founder/President,
The Giving Back Fund
JANUARY 2000
THE MULTIPLE BRANDS OF THE BOSTON
RED SOX
Panelists:
- Larry Cancro, Senior Vice President,
Boston Red Sox
- Dr. Stephen Greyser, Harvard Business
School
DECEMBER 1999
SPORTS ON THE NET: HOW THE INTERNET
IS CHANGING THE BUSINESS OF SPORTS
Event sponsored by IBM
Panelists:
- Whitney Johnson, RacingRhino.com
- Mark Stamm, Myteam.com
- John Hunter, Sportingauction.com
Moderator:
- Mark Hardie, Forrester
Research
AUGUST 1999
BOSTON
CHAPTER - OPENING EVENT:
Hosted by the Boston
Red Sox at Fenway Park
Keynote Speaker:
- Larry Moulter,
Chief Executive Officer, Woolf Associates (formerly)
JOIN BOSTON CHAPTER
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