VIP LUNCHEON
11:00am
BY INVITATION ONLY - Requires special ticket

PROGRAM
GENERAL ADMISSION TICKET REQUIRED

1:00pm – Welcome & Introduction

OPENING REMARKS: “The Future of Sponsorship – Amazing Awaits”
- Rick Burton, Chief Marketing Officer, United States Olympic Committee

1:40pm – Midwest Brand Exchange - THINK TANK - Session One

3:15pm – Refreshment Break

3:30pm – Midwest Brand Exchange - THINK TANK - Session Two

5:00pm – Audience Q & A

5:30 - 7:00pm – Cocktail Reception

SPORTS SPONSOR THINK-TANK SESSION FEATURES:

• Bill Becker, Director, Global Brand Center of Excellence, JOHN DEERE
• Dockery Clark, Director, Sports & Alliance Marketing, MILLER BREWING COMPANY
• Timothy Clarke, General Manager, WILSON SPORTING GOODS
• Carol A. Czaplicki, Director of Marketing, ATHLETICO REHABILITATION FITNESS PERFORMANCE
• Tim Hadzima, Vice President, Director of Sports Marketing, LASALLE BANK CORPORATION
• Pam Hollander, Director of Sponsorship Marketing, ALLSTATE INSURANCE COMPANY
• Mark Hosbein, Senior Vice President, Brand Management & Advertising, DISCOVER CARD
• Julie Koewler, Managing Director, Worldwide Marketing Communications, UNITED AIRLINES
• John Lewicki, Senior Director, Alliance Marketing, MCDONALD'S
• Jim Newcomb, Manager of Corporate Identity & Sponsorships, BOEING
• Tim Schoen, Vice President, Sports & Entertainment Marketing, ANHEUSER-BUSCH
• Jeff Urban, Senior Vice President, Sports & Event Marketing, GATORADE
• Derrick Walker, Vice President, Marketing, THE FINISH LINE
• Bobby Wilkinson, National Sponsorships Marketing Manager, STATE FARM INSURANCE COMPANIES

THINK TANK FACILITATORS

• Rick Burton, Chief Marketing Officer, UNITED STATES OLYMPIC COMMITTEE
• Dan McGrath, Associate Managing Editor, Sports, CHICAGO TRIBUNE
• Irving Rein, Ph.D. , Professor of Communication Studies, NORTHWESTERN UNIVERSITY SCHOOL OF COMMUNICATION
  

Matt Alexander
Chicagoland Speedway
and Route 66 Raceway

Don Berardini
OnSite Network

Bob Bernstein
Foote Cone & Belding

Tom Buerger
Sports Illustrated

James Corno
Comcast SportsNet

Tom Crawford
Miller Brewing Company

Jeannie Goldstein*
OgilvyAction Sports and Entertainment

John Guppy
Chicago Fire Soccer

Wally Hayward
Relay Worldwide

Chris Hibbs
Chicago Bears Football Club

Brett Jewkes
Taylor

Pam Hollander
Allstate Insurance Company

Gordon Kane
Victory Sports Marketing

Nova Lanktree
CSMG Sports

Jim Muno
Chicago White Sox

Mark Nystuen

Mike Polisky
Chicago Rush

Jim Sofranko
Chicago Blackhawks

Margaret Stender
Chicago Sky

Gary Swain
IMG

Bobby Wilkinson
State Farm Insurance

*Member, National Board of Advisors